Performance Marketing Manager

Job Description:

Performance Marketing Manager (Fixed Term)

Bupa Global DAC, 10 Pembroke Place, Ballsbridge, Dublin 4, D04 V1W6

Hybrid Working (2 days per week in the office)

Fixed Term Contract

We make health happen

The purpose of the Performance Marketing Manager, Rest of World (ROW) role is to boost the performance of acquisition marketing, own and lead to maximise profitable commercial growth and brand visibility across ROW markets. Day to day ownership of paid media spend, digital channel mix, campaign execution and constant testing

Key Responsibilities

• Detail-oriented with outstanding planning and organisational abilities

• Self-motivated and proactive with a positive attitude with the ability to work on own or within a team.

• As a team leader the role will be responsible for the day-to-day activities, guidance and motivation of team members, set targets, implement SOPs, coach and mentor team members.

• The jobholder will be working across various IT and CRM systems and working practices as part of a growing organisation

• The role requires interaction with several countries across the world so the role will require some travel

What We’re Looking For

• Experienced marketeer in a corporate or agency environment, using multiple channels, online and offline.

• Proficiency in paid advertising and performance marketing with hands-on exposure of search, display, pay-per-click, social and other online media channels.

• Advanced digital analytical skills including Adobe Analytics and Google Adwords

• Advanced CRM skills of MS Dynamics

• A deep understanding search engine optimisation (SEO) and search engine marketing (SEM).

• Ability to analyse data from advertising campaigns to ensure conversion rate optimisations and returns on investment.

• Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.

• Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.

• Experience in managing agencies for media strategy, planning and buying.

• Experience of leading others; creating a positive team culture in a hybrid team.

• Strong collaboration skills working seamlessly with diverse teams globally.

• Knowledge of International Private Medical Insurance is advantageous.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

· 25 days holiday, increasing through length of service, with option to buy or sell

· Health insurance – benefit in kind

· Company pension scheme

Why Bupa

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

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