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Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK
Pathway Solutions Brand Lead – HIV
Are you passionate about making a difference in the healthcare ecosystem?
Join us as a Pathway Solutions Brand Lead for HIV, a dynamic role that combines both marketing and external customer-facing sales to drive the readiness and implementation of Long-Acting Injectable (LAI) treatments. In this strategic and impactful role, you will partner with cross-functional teams to lead key HIV brand strategies at the local level and support in achieving annual brand-specific targets. Your focus will be on addressing systemic issues and finding innovative solutions to improve the patient journey.
You are directly accountable for driving the business performance of upcoming Long Acting Injectables assets through building and implementing strategic key account planning to facilitate and drive long-acting injectable HIV treatments in Ireland.
In this role you will…
- Develop a deep understanding of the account level patient journeys, including the HIV care pathway by engaging with Key External Experts (KEEs), Heads of Departments, Nurses, Pharmacists and key stakeholders to identify partnership opportunities aligned with commercial strategic objectives.
- Ensure effective customer engagement, providing timely and relevant information to facilitate patient-focused scientific selling and achieve Good Sale Outcome (expected time in field: 50%).
- Lead and deliver the annual brand plan by understanding global strategy, translating it to local needs, and supporting the execution of global brand goals with tailored user journeys.
- Engage with targeted healthcare professionals and administrative leaders to drive process implementation within programs, accounts, and health systems/networks.
- Partner with Key Account Managers (KAM) and Medical Advisors to synchronize stakeholder engagement and healthcare professional visits.
- Develop and implement in-care Long-Acting programs to ensure the appropriate use of treatment and develop solutions to improve patient care.
- Gather and analyze actionable insights to inform strategy and program development.
- Collaborate with cross-functional teams to integrate patient pathway strategies into broader organizational objectives.
- Drive brand market share through campaign and activity optimization across channels, while tracking and evaluating sales metrics to generate insights and action plans for brand performance optimization.
Why you?
Qualifications & Skills:
- Marketing experience and omnichannel customer engagement.
- Demonstrated experience in strategic account planning and management.
- Deep understanding of the patient journey and healthcare infrastructure.
- Proven experience in healthcare ecosystem improvement projects or roles.
- Strong problem-solving skills with a focus on addressing systemic issues.
- Ability to work cross-functionally and manage projects.
- Excellent communication and stakeholder engagement skills.
- Strong commercial acumen and focus on achieving results.
Preferred Qualifications & Skills:
- Key account management experience preferred.
- Proven track record of successfully implementing marketing strategies that drive brand performance.
- Understanding of the Irish healthcare system and pharma industry.
- Experience in the sales field of a pharmaceutical company.
Closing Date for Applications – 21st April 2025 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
GSK has bold commercial ambitions for the future. By 2031, we aim to deliver £38 billion in annual sales – building from existing strong performance momentum which will significantly increase the positive impact we can have on the health of billions of patients around the world. Our Ahead Together strategy means intervening early to prevent and change the course of disease, helping to protect people and support healthcare systems.
Our portfolio is made up of vaccines, specialty medicines and general medicines. These are the three different types of products we create to prevent and treat disease, many with the potential to be first-or best-in-class.
If you are interested in joining us, find out more:
Annual Report 2023
Product Pipeline
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.
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