Microsoft Copilot Lead (Role open in EMEA)

Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.
As a Copilot Lead, you own Arrow’s strategy for the Microsoft Copilot portfolio — a strategic, high-visibility area of Microsoft’s AI business. You define, in alignment with the AI Business Solutions Lead, how Arrow accelerates Copilot adoption and sales as a distributor, and you make that strategy real through frameworks, motions and campaigns.

You are the connection point between Microsoft, Arrow’s country teams and our partners. Your job is to enable our teams first, then our partners, and ultimately their customers — turning Microsoft’s Copilot vision into practical offers that land in every region and country.

• Own the strategy for the Copilot pillar for Arrow, in alignment with the direction set by the AI Business Solutions Lead, and translate it into a concrete, prioritised plan.
• Align with Microsoft and stakeholders by acting as Arrow’s point of contact with Microsoft and internal/external stakeholders to agree the joint strategy, priorities and investments for Copilot.
• Build frameworks and go-to-market motions that make it easy for countries and partners to sell and deliver — repeatable initiatives, offers and playbooks designed to accelerate sales.
• Drive country adoption as the central point of contact for all country teams: launch initiatives, follow up on execution, and make sure every motion lands consistently across all regions and countries.
• Serve the layers: internal country team, partners and their end customers — enabling each layer before moving to the next.
• Lead marketing campaigns for the pillar, in coordination with our marketing contact and Microsoft, to generate demand and pipeline.
• Skill up teams and partners by defining and running enablement on Copilot products for internal teams and the partner ecosystem.
• Create packaged services — turning products into ready-to-sell services, motions and frameworks that partners and countries can take to market.

Concrete examples of the kind of motions and frameworks you will design and roll out:

• Copilot Adoption Workshops — a repeatable, country-ready workshop format that partners can deliver to customers.
• Copilot readiness and assessment frameworks to help partners qualify and prepare customers.
• AI adoption and change-management playbooks that drive usage, seats and consumption after go-live.
• Copilot Center of Excellence blueprints for partners and larger customers.
• Sales-acceleration frameworks and packaged offers that shorten the path from interest to deployment.

• Solid understanding of the Microsoft ecosystem and of how a value-added distributor operates (partner model, channel, incentives).
• Working knowledge of the Microsoft Copilot family - enough to shape offers, frameworks and enablement.
• Experience building go-to-market motions, sales enablement frameworks, or channel/partner programmes.
• Strong programme and project management: able to run multiple initiatives across many countries in parallel and follow them through to landing.
• Stakeholder management across an international organisation.

• Fluent English — 100% written and spoken; this role works across all countries and directly with Microsoft.
• Organised and structured — keeps many initiatives, countries and stakeholders moving without dropping follow-up.
• Creative — able to design new motions, campaigns and frameworks from a blank page.
• Strategic yet hands-on — comfortable setting direction and personally building the artefacts that make it real.
• Autonomous, proactive and collaborative — self-driven, while aligning with the AI Business Solutions Lead.

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