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Cracken

Marketing Manager

Posted 11 Days Ago
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Remote
Hiring Remotely in Ireland, IRL
Mid level
Remote
Hiring Remotely in Ireland, IRL
Mid level
Own Cracken’s external voice and marketing presence across social media, blog, website, media, and events. Create credible technical content translating cybersecurity research, product capabilities, and engineering work into accessible messaging. Execute content and media plans, build relationships with press and communities, identify PR opportunities, collaborate with cross-functional teams, track performance, and optimize marketing activities. The role requires strong cybersecurity knowledge, technical writing, social media growth experience, and hands-on use of AI marketing tools.
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About us

Cracken is an applied AI lab built by ex–nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

 
The role

We're looking for a Marketing Manager with a strong SMM & Content Creation focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you’ll do
  • Execute marketing strategy aligned with business goals

  • Create technical content — turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers)

  • Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website

  • Build relationships with media, partners, and communities

  • Support conference presence, including announcements, live coverage, and post-event content

  • Identify trends, news hooks, and PR opportunities in cyber & AI

  • Collaborate directly with founders, product, sales, and design teams

  • Track performance, prepare monthly reports, and optimize based on metrics

Must have
  • 3+ years of experience in Marketing, SMM, Content, or a related hybrid role

  • Experience in cybersecurity domain

  • Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers)

  • Strong SMM track record with real cases of growing a targeted audience

  • Hands-on experience using AI tools for content and marketing workflows

  • Excellent English copywriting skills

  • Ability to translate complex technical topics into clear, credible messaging

  • Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines

  • Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

Nice to have
  • Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security, etc.)

CHANNELS & TOOLS

Experience with:

  • LinkedIn, X/Twitter, company blog and website

  • Media/press outreach and pitching

  • AI-assisted content and marketing tools

Why Cracken?
  • Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

  • Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

  • Adaptive roles: We shape roles around exceptional talent — your ownership and drive will define your path

  • Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

What we offer
  • Opportunity to build a global cybersecurity brand from an early stage

  • Direct collaboration with founders and cyber operators

  • High autonomy and real ownership

  • Fully remote & flexible work setup

  • Competitive compensation

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