At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Business Communications Manager
The Marketing Communicator is responsible for developing and executing comprehensive communication strategies that support product launches, solution campaigns, and organizational initiatives relevant to Sustainable Energy Agile Unit across global markets. This role ensures consistent, impactful messaging through digital channels, events, and customer engagement, translating strategic objectives into clear narratives that drive brand awareness, adoption, and stakeholder alignment. The MarCom expert will be hosted in the Sustainable Energy Create Awareness team and reporting to the Marketing Communications Smart Power Chapter
The work model for the role is: hybrid.
This role is contributing to the Electrification Smart Power globally.
You will be mainly accountable for:
- Developing and implementing integrated communication strategies for Agile Units, ensuring alignment with divisional goals, consistent messaging across all channels, and continuous optimization through performance tracking.
- Designing and executing marketing communication plans for product, application, and tool launches by creating tailored value propositions, managing promotional and digital initiatives, and partnering with cross-functional teams to drive successful outcomes.
- Leading campaigns for products, tools, and solutions through compelling storytelling, building narratives that emphasize customer success, producing diverse content across multiple platforms, and positioning offerings as innovative answers to client needs.
- Managing communications with customers and Local Sales Organizations by delivering timely product updates, providing enablement resources and toolkits, and fostering trust through transparent, customer-focused messaging.
- Planning and delivering trade shows and customer events that reinforce strategic objectives, designing impactful experiences, overseeing logistics and promotional activities, and leveraging events to generate leads, collect insights, and strengthen long-term relationships.
Qualifications for the role
- Bachelor’s degree in Communications/Journalism/Public Relations or a related area desirable. At least 7 years of experience in a global multination organization or big PR/media and events agency in a communications, events lead or related role.
- Proven track record of content management, digital channels management and leading multi-format events from digital to physical and hybrid) with measurable impact. (5+ experience).
- Business driven personality with strong business acumen, resilience, and proactive drive to deliver results.
- Creative problem-solver with a track record of developing innovative communication strategies and campaigns, skilled at translating strategic vision into actionable communication initiatives that drive measurable business impact.
- Excellent storytelling, editing, and presentation skills, with the ability to adapt tone for diverse audiences.
- Possess an enhanced ability to collaborate effectively across diverse cultures, geographies, and time zones, fostering inclusion and alignment, comfortably using collaboration tools and digital marketing practices.
- Strong project management skills, operating as part of a team organizing, planning, and executing large-scale projects from vision to implementation ensuring strategic alignment and execution excellence with measurable outcomes.
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward
More about usABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
Call to ActionGuide the future. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead. Run What Runs the World.
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We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
