Manager, Product Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Product Marketing

Manager, Product Marketing
This role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard’s B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments, provide competitive intelligence and track market trends. You will execute and advance our product marketing strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.
Overview
• Be the resident marketing expert for assigned Mastercard technology solutions
• Leverage market intelligence about card usage trends and competitors’ products as well as product knowledge of Mastercard products to identify new opportunities
• Collaborate with Communications specialists and develop product collateral and other marketing assets
• Work closely with the Product team to develop launch strategies for new products
• Provide insights to the products’ features and differentiation compared to other Mastercard and competitor products
• Evaluate accomplishment of objectives using metrics defined for measuring marketing effectiveness
Responsibilities
• Defines and leads execution of go to market strategy for a product release
• Leads execution of Product Marketing strategies (including hands-on management of all materials and content) to drive adoption and usage
• Supports development of product value propositions that are consumer-led
• Guides development of sales materials and packaging by providing insights into customer needs
• Guides data collection and analysis on various product, segmentation, and positioning opportunities
• Develops outlines for potential consumer/customer testing plans for concepts and product prototypes
• Leads efforts to integrate product programs with marketing platforms and vice-versa
• Monitors and makes adjustments to Product Marketing budget for own projects to ensure that all campaigns, programs, and activities are within allocated budget
Experiences
• Experience executing a product marketing campaign and measuring programs to assess success and recommend changes
• Experience developing testing plans, concepts, and positioning for product prototypes
• Experience leveraging multiple sources of data to identify insights and develop agency briefs, assess creative content across channels, and deliver sales and marketing materials
• Experience participating in a quantitative study resulting in the ability to represent the voice of the customer

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.