Job Description Summary
At Novartis, we are reimagining medicine to improve and extend people’s lives. Alongside breakthrough science, we leverage advanced technologies to enable better decisions, richer engagement, and measurable impact across complex healthcare ecosystems.The Manager, Innovation Lab – XR Solutionist (MAVA) sits within the Innovation Lab (iLab), part of Marketing Technology Product Management within the Integrated Marketing Organisation.
You will join a highly innovative, intrapreneurial team focused on accelerating immersive and emerging technologies—including XR, spatial computing, and AI‑enabled experiences across Novartis.
We think differently here. We experiment, learn fast, and design the future today
Job Description
Key Responsibilities
Coordinate the end‑to‑end delivery of XR initiatives across multiple channels, from concept through execution and optimisation.
Align internal and external partners including marketing, engineering, design, agencies, and XR vendors to ensure cohesive and high‑quality solution delivery.
Translate business needs into structured execution plans, timelines, and deliverables, facilitating requirements gathering and feasibility discussions.
Serve as the operational hub for XR projects, ensuring clear communication, smooth handoffs, and effective stakeholder management throughout the lifecycle.
Define and apply measurement frameworks for XR initiatives, including KPIs, engagement metrics, usability insights, and business impact indicators.
Develop dashboards, reports, and performance summaries to guide decision‑making and identify opportunities for enhancement or scale.
Drive operational excellence by implementing standards, documentation, and best practices to improve XR delivery workflows.
Support experimentation cycles by coordinating testing, user feedback, and outcomes documentation.
Stay current with emerging XR technologies, platforms, and hardware, contributing insights to the Innovation Lab roadmap.
Represent the Innovation Lab in reviews, demonstrations, and capability discussions with stakeholders.
Experience Required
Bachelor’s degree in Business, Technology, Digital Media, Computer Science, or a related field.
Experience coordinating or managing XR, immersive, mobile, or interactive technology projects.
Strong ability to collaborate across multidisciplinary teams spanning technical, creative, analytics, and business functions.
Familiarity with XR hardware and platforms such as Apple Vision Pro, Meta Quest, or equivalent.
Experience defining and interpreting KPIs, dashboards, and performance metrics.
Excellent organizational, communication, and stakeholder management skills.
Passion for emerging technology, structured experimentation, and continuous improvement.
Why Join Novartis Innovation Lab
Work on high-impact problems that enable innovation acceleration at the intersection of science, emerging technology, and human behavior
Contribute to reusable capabilities that shape how Novartis innovates at scale
Operate in a true customer-centric innovation discipline environment that values evidence, experimentation, and learning
Build and validate next-generation digital solutions in a global pharmaceutical enterprise
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall ModelTop Skills
Novartis Dublin, Dublin, IRL Office
203 Merrion Rd, Dublin, Ireland, D04 NN12
