Manager, EMEA Go-to-Market Activation

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are looking for a highly motivated individual to join the EMEA GTM Activation team and support the region's success by delivering data-driven insights and supporting key strategic initiatives. This role will focus on delivering key strategic insights and recommendations that enable better decision-making and help shape our go-to-market (GTM) strategy.
The successful candidate will work across workflows (WFs), strategic initiatives, and other EMEA priorities, collaborating with a broad set of stakeholders. This role comes with the opportunity to contribute to transformation and help accelerate growth beyond our core business
In this role you will:

• Own and support the design, activation, execution and scaling of strategic GTM initiatives aligned with our growth strategy to embed best practice, sure consistency & scalability

• Gather, analyse and interpret data on market trends, competitive landscape, customer segments and business performance to identify opportunities for growth and improvement

• Apply segmentation approaches to customer, strategy, and campaign data to generate actionable insights that guide targeting, prioritisation, and GTM decision-making

• Develop dashboards, visualizations, and presentations that translate data into actionable insights for GTM leaders and stakeholders

• Partner with stakeholders from across the business to effectively design & activate strategic, cross-functional change aligned to our growth strategy

• Collaborate with cross-functional teams, including Sales, Marketing, Product, Enablement, Operations and Customer Success, to drive and support integrated go-to-market activities and initiatives.

• Work closely with the broader EMEA GTM Activation team to identify and address opportunities to improve the efficiency and effectiveness of our Go-to-market supporting adoption of best practices from across geographies and industries

• Track progress of initiatives, monitor key metrics and outcomes, contribute to executive-level presentations with clear, concise summaries of findings and recommendations

Qualifications
What we are looking for in this role...

• 5+ years of professional experience, with exposure to Field Sales organisations and / or GTM functions in a matrixed sales environment, in enterprise software

• Experience working with cross-functional, multicultural teams, ideally in high-growth organizations

• Embody a growth-mindset, with a drive to learn new skills and content areas

• Energetic, proactive, and outcomes-focused, with a drive to make an impact

• Strong organization, communication, teamwork, presentation and problem solving skills

• Strong Program Management skills, including the ability to manage complex initiatives and deliver outcomes in ambiguous, fast-paced environments

• Strong analytical and problem-solving skills, with the ability to translate data into insights and actionable recommendations

• Proficiency with data visualization and reporting tools (e.g., Power BI, Excel, Anaplan or similar).

• Flexibility and adaptability to navigate change and competing priorities in a fast-paced, dynamic environment

• Collaborative mindset, with the ability to build trusted relationships across a diverse stakeholder group

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.