The Lead Outbound Operations role involves optimizing outbound workflows, implementing tools, and managing a team to enhance lead generation. Responsibilities include refining playbooks, analyzing data, training SDRs, and collaborating with sales and marketing for effective outreach strategies.
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
Role Summary -
We are looking for a Sales Operations Specialist to build and scale our outbound motion from scratch. If optimizing workflows, implementing cutting-edge tools, and driving high-performing outbound teams excite you, this is the role for you!
You'll own outbound execution, ensuring seamless lead generation and outreach across multiple channels. With expertise in Apollo, HubSpot, and Mail Reach, you’ll enhance efficiency, maximize deliverability, and work closely with SDRs, Sales, and Marketing to create a best-in-class outbound function.
What are the key responsibilities of the role?
- Build and optimize high-performing outbound workflows, ensuring seamless execution and high engagement rates.
- Develop and refine SDR playbooks, outreach cadences, and messaging templates to maximize conversion.
- Implement, manage, and integrate tools like Apollo, HubSpot, and Mail Reach to drive automation and efficiency.
- Own email and phone outreach strategy, ensuring domain warm-up, sender reputation, and compliance with best practices.
- Analyze performance data to fine-tune scripts, outreach strategies, and workflows for continuous improvement.
- Create scalable processes, document outbound best practices, and ensure SDRs follow structured SOPs.
- Collaborate with Sales & Marketing to align outbound efforts with business goals, ensuring a cohesive GTM strategy.
- Train and mentor SDRs, equipping them with the tools and techniques to succeed in outbound prospecting.
What are the key requirements of the role?
- 4+ years of experience in outbound operations or revenue operations in a B2B SaaS or high-growth environment.
- Hands-on experience with Apollo, HubSpot, Mail Reach, and other outbound sales tech.
- Deep understanding of email deliverability, domain warm-up, and phone outreach best practices to ensure high response rates.
- Strong analytical mindset to track, optimize, and drive continuous improvements in outbound performance.
- Excellent collaboration skills to work cross-functionally and train SDRs on best practices.
- Ownership-driven, proactive, and a problem-solver with a bias for action.
- Good to have- Proven expertise in setting up outbound functions, managing tools, and scaling workflows from scratch.
Benefits -
- Remote First Policy.
- 5 Days Working With FLEXI Hours.
- Group Medical Insurance (Parents, Spouse, Children).
- Group Accident Cover.
- Company Sponsored Device.
- Education Reimbursement Policy.
Top Skills
Apollo
Hubspot
Mail Reach
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