About Agero:Wherever drivers go, we’re leading the way. Agero’s mission is to rethink the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; comprehensive accident management services; knowledgeable consumer affairs and connected vehicle capabilities; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem. The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit https://www.agero.com/.
Role Description & Mission:
The Integrated Marketing Manager is responsible for coordinating and overseeing B2B marketing efforts across various channels to ensure a unified and consistent message for internal and external stakeholders. This role ensures all marketing strategies are aligned and support the company’s goals. The manager will work on blending digital, traditional, and emerging marketing initiatives into cohesive campaigns that maximize reach and impact across diverse customer segments.
Key Outcomes:
- Strategy Development: Creates integrated marketing plans that align with the company’s goals, target audiences, and brand positioning.
- Integrated Campaign Management: Leads the end-to-end planning, execution, and delivery of marketing campaigns. Proactively manages timelines, budgets, and resources while anticipating stakeholder needs, identifying potential challenges, and developing solutions to drive successful outcomes.
- Cross-Channel Management: Oversees the integration of various marketing tactics, ensuring they work harmoniously. This could include digital marketing, content marketing, advertising, events, and public relations.
- Team Collaboration: Works with different teams (e.g., sales, client, analytics) to ensure seamless execution of marketing campaigns and deliverables such as presentations, emails, whitepapers and memos.
- Data-Driven Decision Making: Possesses in-depth understanding of marketing economics and revenue drivers. Monitors performance metrics across channels, analyze results, and adjust campaigns to improve effectiveness and ROI.
- Brand Consistency: Ensures the brand's voice, message, and image remain consistent across all marketing efforts.
- Consumer Insights: Understands market trends, consumer behavior, and competitor strategies to inform marketing decisions.
Skills, Education & Experience:
Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
Experience: 5+ years of experience in marketing with a strong focus on integrated campaigns across digital and traditional channels (e.g., social media, print, events, digital advertising) in a B2B role. Hands-on experience with digital marketing automation tools, presentation development and analytics. Proven track record of developing and executing marketing strategies that meet business goals and engage target audiences effectively. Automotive or Insurance experience is preferred.
Role Based Competencies (Knowledge, Skills & Abilities):
- Multi-Channel Expertise: Proven ability to manage campaigns across diverse marketing platforms, including digital, print, social media, and events.
- Creative Strategy: Ability to craft and execute creative marketing strategies that are aligned with the brand and engage the target audience effectively.
- Strategic Planning: Experience in creating strategic marketing plans that align with business goals and long-term objectives.
- Target Audience Segmentation: Proficiency in developing and executing campaigns tailored to specific client segments to increase engagement and conversion.
- Data-Driven Decision Making: Ability to leverage data and analytics tools to monitor campaign performance and refine strategies for better results.
- Branding & Positioning: Experience ensuring brand consistency across all marketing channels while positioning the brand effectively in the market.
- Project Planning & Execution: Strong skills in managing marketing project timelines, workflows, and deliverables to ensure successful campaign execution.
- Cross-Functional Collaboration: Expertise in working with cross-functional teams, including account management, sales and product, to deliver integrated marketing solutions.
- Risk Management & Problem Solving: Ability to proactively identify risks, troubleshoot challenges, and find creative solutions to keep campaigns on track.
- Time Management & Prioritization: Skilled at managing multiple projects simultaneously, balancing competing priorities without compromising quality or deadlines.
- Stakeholder Management: Ability to engage with various stakeholders (e.g., sales, product, leadership) across all levels to align marketing efforts and meet business needs.
- Communication: Strong written and verbal communication skills to ensure clear messaging and efficient collaboration across teams.
- Marketing Automation: Proficiency with marketing automation platforms (preferably HubSpot and Salesforce) to streamline campaigns and improve efficiency.
- Analytics & Reporting: Expertise in using analytics tools (e.g., Google Analytics, BI platforms) to measure campaign success and drive continuous improvement.
- Adaptability & Continuous Learning: Ability to stay informed about new trends, tools, and best practices in marketing to continuously improve marketing strategies and tactics.
Hiring In:
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United States: AZ, FL, GA, NH, IL, KY, MA, MI, NC, NM, TN, VA
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Canada: Province of Ontario
The base salary range presented represents the anticipated low and high end salary range for new hires in this position. Your final base salary will be determined based on factors such as work location, experience, job related skills, and relevant training and education. The range listed is just one component of the total compensation package provided by Agero to employees.
National Pay Range
$71,370—$103,000 USD
Diverse Workforce and Inclusive Culture at Agero:
We are all Change Drivers at Agero. Each day, we speak to thousands of drivers and tow professionals across one of the most diverse countries in the world. Our mission to safeguard drivers on the road, strengthen our clients’ relationships with their drivers, and support the communities we live and work in unites us together as one force driving positive change.
The road to positive change starts inside Agero. In celebrating each other’s differences, we lift each other up and create space for innovation and community. Bringing our whole selves to work powers our commitment, drive, agility, and courage - ensuring we are not only changing the landscape of the driver services industry, we also are making a difference in the lives of our customers with each call, chat, and rescue.
Agero Benefits Summary
At Agero, we are committed to supporting our associates by providing a comprehensive benefits package designed to promote well-being, personal growth, and financial security. Our benefits include:
- Health and Wellness: Healthcare, dental, vision, disability, life insurance, and mental health benefits for associates and their families.
- Financial Security: 401(k) plan with company match and tuition assistance to support your future goals.
- Work-Life Balance: Flexible time off, paid sick leave, and ten paid holidays annually.
- For Contact Center Roles: Accrual of up to 3 weeks Paid Time Off per year, paid sick leave, and ten paid holidays annually.
- Family Support: Parental planning benefits to assist associates through life’s milestones.
- Bonus/Incentive Programs
Join Agero and experience a workplace that invests in your success both personally and professionally.
THIS DESCRIPTION IS NOT INTENDED TO BE A COMPLETE STATEMENT OF JOB CONTENT, RATHER TO ACT AS A GUIDE TO THE ESSENTIAL FUNCTIONS PERFORMED. MANAGEMENT RETAINS THE DISCRETION TO ADD TO OR CHANGE THE DUTIES OF THE POSITION AT ANY TIME.
To review Agero's privacy policy click the link: https://www.agero.com/privacy.
***Disclaimer: Agero is committed to creating a diverse and inclusive environment and encourages applications from all qualified candidates. Accommodation is available. Additionally, we offer accommodation for applicants with disabilities in our recruitment processes. If you require accommodation during the recruitment process, please contact [email protected].
***Agero communicates with candidates via text for matters related to submitted applications, questions, and availability for interviews. If you prefer not to receive texts, you can contact Agero's recruiting team directly at [email protected].
***In compliance with applicable regulations, we confirm this posting is for a current vacant position.
