The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives.
NordVPN is looking for a dynamic Influencer Marketing Manager to drive our influencer campaigns, especially focusing on YouTube. This role is perfect for someone who thrives in a data-driven environment, enjoys the fast pace of digital marketing, and is passionate about collaborating with content creators. We are specifically looking for someone who is either based in Korea or has a deep understanding of the Korean market and culture to ensure the campaigns resonate authentically with the local audience.
Main Responsibilities
- Develop and maintain ongoing relationships with agencies, influencers, and content creators on YouTube, with a strong emphasis on the Korean market.
- Identify and engage potential influencers, negotiating rates to achieve high-impact campaigns tailored to the preferences and trends in Korea.
- Plan, execute, and oversee influencer marketing campaigns to meet set objectives and KPIs, ensuring relevance and engagement within the Korean digital landscape.
- Manage account operations, including reporting, invoicing, budget tracking, and performance analytics, with a focus on the Korean market.
- Brainstorm and implement new creative approaches to influencer campaigns, taking into account local cultural nuances and trends.
- Stay up to date with industry trends in both global and Korean influencer marketing.
- Collaborate with the marketing team to coordinate strategies across different channels, ensuring a cohesive approach for both local and global audiences.
Core Requirements
- Strong understanding of digital marketing with a focus on influencer marketing, particularly in the Korean market.
- Ability to analyze data and present results, with a focus on local KPIs.
- Proven track record with YouTube campaigns, including hands-on experience managing influencer collaborations, preferably within the Korean market.
- Fluent in English and Korean (written and spoken).
- Familiarity with YouTube's top creators, trends, and influencers, particularly in the Korean space.
- Deep understanding of the Korean digital and social media landscape, especially Youtube.
- Cultural insight into the preferences and behaviors of Korean online audiences to ensure effective and engaging campaigns.
- You stay up-to-date with YouTube's top creators and can name a few favorites.
About Us
Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.
NordVPN is the world’s most advanced VPN service provider, used by millions of internet users worldwide. NordVPN provides double VPN encryption and Onion Over VPN and guarantees privacy with zero tracking. One of the key features of the product is Threat Protection, which blocks malicious websites, malware, trackers, and ads. NordVPN is very user friendly, offers one of the best prices on the market, and has over 5,000 servers in 59 countries worldwide.
And we’re always looking to expand our team of:
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players
What We Offer
• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand, at no charge;
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
• Health benefits. Online workouts, consultations, programs to improve mental health to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
• Flexibility. Flexible working time arrangement;
• Salary. We are open to discuss salaries based on your skills.
Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes: https://bit.ly/3urJdOL
