Head of Media and Marketing Performance - 12 mth FTC

This is a 12 month maternity cover - you will need to be available on short notice

We’re part of Europe’s leading entertainment and communications business. With over 22 million customers across five countries, we make life easier by entertaining and connecting people. It’s a genuine team effort. That’s why we want talented people, like you, to join us and help make the future happen. The Ireland Head Office is based in Dublin.

The award-winning Marketing team in Ireland crafts and delivers exciting campaigns across all routes to market to deliver brand and business objectives, drive growth and revenue across our Sky and NOW brands.

The Marketing team is responsible for driving the brand and growth strategy for Ireland across media, digital, sponsorship and creative.

Working with an award-winning in-house team and top-tier agency partners, you’ll consistently push boundaries — delivering work that’s not only innovative and culturally relevant, but also commercially impactful and market leading.

• Inspire, lead, and grow a high-performing media and performance marketing team, driving world-class campaigns that move the needle on brand metrics and deliver against ambitious commercial goals.
• Set the media vision for Sky Ireland’s full product portfolio — including TV, Broadband, Sports, and Mobile — consistently pushing for innovation and standout in market.
• Shape and lead the media strategy for the NOW streaming service, leveraging compelling content partnerships and Sky originals to capture attention and build brand love.
• Develop and own the company’s integrated media strategy across digital, TV, radio, OOH, print, and emerging channels.
• Lead the media performance team, defining KPIs and measurement frameworks to track media effectiveness, ROI, and attribution. Use data and insights to continuously optimise media performance and spend.
• Drive digital-first thinking across all digital channels and champion the use of data, analytics, and marketing technology to improve targeting and personalisation.
• Drive AI engagement strategy for the marketing team and lead future of marketing initiatives.
• Build strong cross-market relationships with Sky UK and Sky Group marketing teams — ensuring Ireland’s needs are championed and our local strategy is aligned with the broader media vision.
• Lead and evolve the agency operating model, nurturing strategic partnerships with our media agency and media partners to deliver exceptional work now and into the future.
• Partner with the Director of Marketing on annual and quarterly planning, shaping the strategic direction and marketing priorities for Sky Ireland, including budget allocation and forecasting.
• Inspire, empower, and develop a high-performing media team — fostering a culture of creativity, collaboration, and continuous growth. You'll coach and mentor your direct reports and wider team, ensuring we attract, retain, and grow top talent to deliver exceptional performance and unlock their full potential.
• Champion insight-led media strategies, working closely with the Insights team to embed research and customer understanding at the heart of every campaign — from shaping messaging to measuring effectiveness and refining strategy.
• Collaborate cross-functionally with product, commercial, retail, and digital teams to ensure that media strategy and plans/budgets align with broader campaign goals and business priorities.
• Be a key member of the Consumer Group and Marketing Leadership Team, helping shape the future of Sky Ireland through contribution to wider people strategies, planning cycles, and organisational innovation.

• Proven experience in Senior marketing roles (agency side or client side with strong media experience), with substantial experience in Marketing and / or Media
• Proven strategic leadership within complex matrix organisations, seamlessly translating insight into execution across cross-functional teams
• Brilliant collaborator – ability to work across teams and countries with impeccable stakeholder management skills
• Confidently presents to Director and C-level executives at Sky, earning trust and support to drive key KPIs
• Experienced people leader skilled in managing large teams, setting a compelling vision, defining clear objectives, and fostering a high-performance culture
• Strong analytical and commercial acumen and understanding of how to deliver business impact and ROI
• Brings a challenger mindset with a track record of pushing boundaries to deliver standout work.

Your office base:

Dublin

Our striking Ireland HQ has an A-list location on Burlington Road, walking distance from central Dublin. Grand Canal Dock and Pearse train stations are both around 1.5km away, and we’re a short stroll from the buses of Baggot Street, Leeson Street and Waterloo Road. There’s plenty of parking for cyclists too.

Inclusion:

Recognised as an ‘Inclusive Top 50 Employer’ and a ‘Times Top 50 Employer for Women’, we’re working hard to ensure we’re a truly inclusive place to work. 

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

It’s our people that make Sky Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.