Growth Marketing Manager

Who We Are

GeistM is a global performance marketing company helping some of the world's most recognizable brands acquire customers through data-driven creative, proprietary technology, and full-funnel media buying. Our teams combine strategy, experimentation, and performance marketing expertise to scale profitable campaigns across Meta, Google, TikTok, Reddit, Pinterest, native advertising, and emerging platforms. 

About the Role

We are seeking a Growth Marketing Manager to join our Growth Team. In this role, you'll own the strategy, execution, and performance of a portfolio of client accounts across paid social, native advertising, and search. You'll lead account strategy, mentor junior team members, and partner closely with Creative and Content teams to drive measurable growth for clients.

As pioneers in whitelisting and performance-driven creator advertising, GeistM has spent more than a decade building industry-leading acquisition strategies. Today, our proprietary Ember AI platform helps our teams move even faster by combining creative insights, automation, and data to deliver exceptional client results.

What You’ll Do

Account Strategy & Performance Ownership

• Own end-to-end account strategy for assigned clients, including planning, execution, optimization, and scaling across paid social, native, and search channels.
• Guide account strategy and effectively delegate tasks across account teams to maximize net revenue and performance.
• Confidently pitch new networks, expansion initiatives, and test budgets to unlock incremental scale.
• Identify and act on opportunities to optimize all layers of the GeistM funnel, from creative and targeting to landing pages and conversion flow.
• Maintain accountability for campaign execution, including client approvals and timely delivery of action items.

Budgeting, Forecasting & Reporting

• Own account budgets, pacing, and net revenue projections across all networks.
• Continuously optimize campaigns against CPA, ROAS, CAC, LTV, and profitability goals while identifying new opportunities for efficient scale 
• Edit, approve, and deliver daily, weekly, and monthly client-facing reports and action plans.
• Determine deck structure, data narratives, and insights for Quarterly Business Reviews (QBRs) and lead QBR discussions with clients.

Client Leadership & Communication

• Serve as the strategic lead and primary point of contact for assigned client accounts. 
• Oversee and lead client calls, build strong relationships, and maintain timely, transparent communication.
• Lead new client kick-off calls and guide the launch process, including developing launch plans and timelines.
• Foster trust and rapport with clients while setting clear expectations around performance and execution.

Team Leadership & Collaboration

• Coach, mentor, and develop junior Growth Marketing team members through regular feedback, training, and performance coaching. 
• Share best practices, industry insights, and performance learnings within your vertical to elevate team performance.
• Work cross-functionally with Creative and Content teams to align strategy and execution.
• Actively participate in meetings, and broader team initiatives.

Testing, Optimization & Innovation

• Lead data-driven testing initiatives using structured A/B frameworks to generate repeatable learnings.
• Stay ahead of changes across Meta, Google, TikTok, Reddit, and emerging advertising platforms by identifying new opportunities, testing new products, and translating platform updates into client growth. 
• Build and maintain strong relationships with network and platform partners.

What You Should Have

• Degree in Marketing, Business, Finance, Management, or a related field.
• 4–6 years of experience in performance or growth marketing, managing paid social, native, and search campaigns.
• Experience owning account strategy, budgets, and performance outcomes.
• Prior experience managing or mentoring junior team members.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent written and verbal communication skills, with confidence leading client conversations.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Creative problem-solving mindset with a strong sense of ownership and accountability.
• Experience using project management tools (e.g., ClickUp) is a plus.

Why You’ll Love Working Here

• Work alongside talented Growth, Creative, and Content teams that value collaboration, experimentation, and continuous learning.
• Manage campaigns for well-known consumer brands across multiple industries.
• Access proprietary tools, including our Ember AI platform, to improve campaign performance and decision-making.
• Clear opportunities for career growth into Senior Manager and Director-level leadership roles.
• Flexible hybrid work environment with one in-office day per week.
• Competitive salary, and a culture that rewards ownership and innovation.

Within your first 90 days, you'll:

• Take ownership of a portfolio of client accounts.
• Build strong relationships with clients and internal partners.
• Identify optimization opportunities that improve campaign performance.
• Successfully lead client calls and strategic planning sessions.
• Contribute new testing ideas that generate measurable business impact.