Growth Lead

Kota is the world’s first fully integrated benefits platform, transforming how insurance and retirement providers are accessed and billed. We’re building the infrastructure layer that brings insurance providers online, helping them distribute more effectively in a new era of work - one shaped by globally mobile, financially literate, and user-experience-driven employees.
Our mission is to make insurance and benefits more accessible for this generation of employees.

Kota was started in 2022 and has raised €20m from Europe’s top technology investors, including Eurazeo, EQT Ventures, Northzone, Frontline, and angels, including Job Van Der Voort of Remote, Romain Huet, formerly of Stripe, now Open AI, and David Clarke, formerly of Workday. The companies our investors have previously backed or built include Spotify, Airbnb, Klarna, Truelayer, Snapchat, Workday, Personio, Workvivo, Pointy, Workable, Wayflyer, and more.able, Wayflyer and more.

We’re looking for a full-stack Marketing Leader with strong growth DNA - a strategic and executional generalist who thrives at the intersection of brand, demand, and product marketing. This is a foundational role that will shape our go-to-market engine as we scale.

You’ll own the end-to-end marketing function: building and executing growth strategies, driving revenue through inbound demand, refining our brand voice, and building a small but high-performing team. You’ll be our architect and operator, a true business partner to sales, product, and leadership.

We expect marketing to become a key contributor to pipeline and revenue (~50%+), and you’ll be tasked with achieving that in a focused, creative, and performance-oriented way.

• Architect and execute Kota’s full-funnel marketing strategy, balancing demand generation, brand building, and product positioning.

• Lead initiatives across digital (paid, SEO, content) and field (events, partnerships, community) to drive awareness and qualified pipeline.

• Build and lead a high-performance team while also rolling up your sleeves as a player-coach.

• Own and optimize the marketing tech stack (HubSpot, Google Ads, analytics tools) to drive data-driven decision-making.

• Partner with sales to define lead quality, track attribution, and build alignment on pipeline targets and GTM motions (PLG and sales-led).

• Develop Kota’s  messaging and positioning by  collaborating closely with our product team to sharpen how we talk to customers and how we differentiate ourselves in the market.

• Rigorously experiment by A/B testing, analysing, and iterating to improve conversion, CAC, and velocity across the funnel.

• Help shape the GTM motion strategy (SMB vs. enterprise) and hire accordingly.

• Represent Kota at key industry events and communities to help establish thought leadership and expand our reach.

• 5+ years experience in growth, demand gen, or full-stack marketing roles, ideally in B2B SaaS or fintech/financial services.

• A channel operator who is also  a commercially minded builder that thinks about  revenue, not just MQLs.

• Strong foundations in digital growth channels: paid acquisition, SEO, lifecycle, analytics, and automation.

• Experience building and managing lean, cross-functional marketing teams in early-stage or high-growth environments.

• A confident collaborator who will interact with sales and product, and is comfortable owning pipeline targets.

• Someone who is comfortable in a small-team, high-ownership environment and is willing to think strategically but execute tactically.

• An  empathetic, collaborative, and direct person who others love working with, and who lifts the standard for the team.

• Bonus if you’ve worked across both SMB and enterprise segments, and are thoughtful about tailoring GTM to each.
  

• Huge market opportunity in a category ripe for disruption.

• Early opportunity to shape the growth engine and brand of a breakout company.

• Backed by world-class investors and operators.

• Work with an ambitious, humble, and supportive team.
  

• Health Insurance via Kota (€1,600 toward a plan of your choice)

• Access to a Workplace Pension with matched contributions up to 5% via Kota

• WFH stipend to support your home office needs

• Generous Paid Time Off - work hard and take the time you need

• Twice yearly, company-wide offsite

• We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We’ll review and respond to every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.