Growth Hacker / Marketing OPS - 🇫🇷 French Fluent

Wait a minute. 

Are you inspired in being a key player in building a massive EdTech company that will empower millions of people?

You are a Growth Hacker / Marketing ops and would like to contribute to the growth of an international driven company?

You want to be the magician for the Marketing Team and build a Badass Marketing Machine for each steps of AARRR model ? 

Deep inside you are looking for a new adventure with… 

• 🗽 Freedom: feeling free to work remotely or hybrid and being trusted to deliver

• 🔥 Ambition: growing up surrounded by smart colleagues driven to create an iconic brand like Nike  

• 😍 Impact: contributing to transform people lives at scale and feel your own impact in the company

 And you deserve it because:

• A doer who can own funnel building and optimisation from A to Z

• Analytical mind & Data Driven

• Hacker mind & out of the box thinker

• You are an enthusiastic leader with the ability to balance big-picture thinking with deep-dive research and attention to detail

You also happen to want to use your experience as an awesome Growth Hacker/Marketing OPS to contribute to impacting the lives of thousands of people and create an iconic brand ?

For us, being Iconic is to innovate at the intersection of Psychology x Creativity x Technology.

Then, you have found the next adventure that will fulfill you !

This is a full-time position, carried out from our beautiful offices in Dubai, Lisbon or from the comfort of your couch! French and English fluency is required.

YOUR MISSION 🚀 

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🎯 Your main goal will be to creative and iterate until you find ways to drive growth to Paradox.

Our sources of inspiration are Apple, Nike, Spotify, Disney for their obsession of excelling, having a worldwide impact and not just selling products but crafting experiences. You will be playing a pivotal role in making Paradox play at that level.

To do so, here are your 4 main responsibilities : 

1 | Own marketing funnels from A to Z, and beyond

• Create, redesign, integrate, and optimize all marketing funnels (set up webinars and email automations, integrate landing pages and payment flows, automatically gather testimonials…)

• Ensure the seamless functionality of marketing funnels, guaranteeing they operate without any issues. 

• Select and maintain the most effective tools to optimize performance, testing easiness and long-term reliability.

2 | Implement CRO routines and hack the growth

• Implement Growth Hacking Experiments and Frameworks

• Benchmark, select and implement an A/B testing tool

• Set-up trust worthy performance dashboards and report on a weekly basis to the VP Marketing

• Build and animate solid testing protocol routines with the PMM 

• Iterate relentlessly on all steps of the AARRR funnel

3 | Optimize CRM for End-to-End Customer Experience

• Develop and execute CRM strategies to enhance customer acquisition, engagement, and retention.

• Optimize CRM workflows to ensure data accuracy, segmentation, and targeting for personalized marketing efforts.

• Implement and manage automated campaigns to nurture leads and build customer relationships, such as email sequences, re-engagement campaigns, and loyalty programs.

• Analyze customer data to identify trends and insights, and develop actionable strategies to improve lifetime value (LTV) and reduce churn.

4 | Own Affiliate and Influencer Strategy for Maximum Impact

• Develop and execute a comprehensive affiliate and influencer strategy to drive brand awareness, customer acquisition, and revenue growth.

• Identify, recruit, and build strong relationships with high-impact affiliates, influencers and KOL aligned with the brand’s values and target audience.

• Create, negotiate, and manage contracts and agreements, ensuring mutually beneficial partnerships and performance-based incentives.

• Monitor and analyze the performance of affiliate and influencer campaigns, using data-driven insights to optimize content, targeting, and channel mix.

• Collaborate with cross-functional teams to integrate affiliate and influencer strategies into broader marketing initiatives and ensure consistency in brand messaging.

DO YOU RECOGNIZE YOURSELF? 😍-------------------------------

Must have

• 3 things are important for you : Growth, Growth and Growth and yes maybe one more : Ambition 

• You like challenges and solving problems, you’re a “doer”, you use all possible means to achieve your goals;

• You EXCEL in EXECUTION, with you things are quickly implemented

• You are very analytical

• You are ready to work on several projects at the same time and know how to prioritize them thanks to growth hacking frameworks

• Creative: you find ways out of the box to solve problems

• Pay attention to details, we don't need to check what you're doing because with you it's bound to work.

• Data Driven: for you the best way to know is through numbers

• You want to sell products that make sense and really change lives

• Personal interests in personal development / coaching / professional growth / education / edtech / teaching / edutainment

Personality

• Drive & Problem Solver : You’re ambitious, You work hard because you love it, you own things and get them done 

• Analytical Mind : You challenge your assumptions, able to quickly identify and formulate problems, and support your analysis with data

• Growth over Ego : You are eager to learn, and receive hard feedback to grow. You let others speak and seek to understand their viewpoints.

• Team Player : You love to work as a team, share and win together. ( Victory and Failure are “We” words )

• Strong Desire to create Woww

All the adjectives/nouns used are perfectly feminine! Moreover, the team is made up of 50% women.

Experience & skills

• You’re like a fish in the water with very different technical & marketing tools, configuring them without forgetting anything, and SQUEEZZZZZZING the BEST out of them.

• Experience in analytics & marketing tools: GTM, GA, Hubspot...

• Strong knowledge of Marketing / CRM tools: Hubspot / Make, GA, GTM, Tag Manager, Google Search Console and others that are our secret sauce :)

• You know how to speak of technical challenges to non technical people

• You love to automate, but you also know when to do things that don’t scale

• You implemented growth hacking strategies that paid off in the past. 

Nice to have

• You have good UI/UX Design Skills

Language

• French: native or bilingual.

• English: fluent. You can hold a conversation on specific details with English-speaking colleagues. Our chosen language for written communication is English. 

Currently, 10% of the team is English-speaking, a % which will continue to grow.

IT MIGHT NOT BE FOR YOU 🙅‍♀️-------------------------------

Let’s be clear, we are looking for someone who is not just Great, and for whom Paradox ambition isn’t just another cool project; but a true mission.

So if those personal interests : personal development / coaching / professional growth / education / edtech / teaching / edutainment are not things you REALLY love, and want to solve for other, let’s forget it

Let’s forget about it also if,

• You don’t like to be challenged and grow in your job

• You don't like receiving or giving tough feedbacks

• You don’t question the status quo: the process are there for a reason, we have always done it this way

• You like to have very specific & fixed tasks assigned to you. Be told what to do and how to do it.

• Your only driver is joining a full-remote company: yes, our company culture is cool, but we want people to care about our mission, products, and their job!

🤩 JOIN US IF YOU CRAVE-------------------------------1 - Growth & Ambition 🚀

🏅 We hire only the best, it’s exhilarating to be surrounded by A-players who strive to perform whilst being in a good mood. You'll be working with some of the best minds. We understand that "A" people attract "A" people.

🏋️‍♀️ No more bosses, but ongoing conversations to support your professional development.

⚡️ Being part of an ambitious company with a lot of growth opportunities.

2 - Impact & Meaning 🔥

🦄 Playing a crucial role in the development of a company whose content and products are enjoyed by millions of people
🤩 Waking up in the morning knowing you are making a difference: we receive messages every day from clients who have successfully lost weight, quit smoking, reach a mile stone in their business, built better relationships, and made positive changes in their lives.
But that’s not all, we believe that driven people deserve…

3 - Freedom & Well Being 🗽☀️

😎 A company culture based on autonomy & accountability
🗽 Flexible working hours
🌎 A remote culture from day one with the freedom to work from wherever you want
🏤 Magnificent offices in Dubai and Lisbon: you’re at home worldwide
⌨️ Standing desks paid by the company, if you live far from our offices
💻 Macbook: to be the most efficient in your work
🏀 350€ per year paid by the company to take care of yourself (for your gym, or dance class or whatever make you feel great)
📚 150€ per year paid by the company to boost your knowledge (books, education): we are passionate about learning and want to support your growth)
🤝 1:1 coachings: a Paradox coach supporting you personally or professionally to live your best life
✈️ Team buildings

* those benefits are only for full-time employees

HIRING PROCESS 📃-------------------------------

That job description resonated with you?

Here is your tailor made hiring process

📃 A 6 to 8 minutes application survey (with a short video test assignment)

📃 A 15/20 minutes what’s app call with Chloé, our Talent Manager, to tell you more about the challenge and see if it fits with your experience and expectations,

💻 A video call with Chloé to do a deep dive into your career path and your ambition,

📒A Take home assignment - so we can learn more about your vision and understand if we can write the success story together.

💻 A video call with Quentin, the Hiring Manager to dive deeper into your technical skills, see how we can match your desires with our needs and for you both to understand how you could fit in Paradox’s Marketing Team.

💻 A culture-fit video call with Timy - our culture coach - to check in depth the alignment between you and our values and culture

💼 Reference check to get in-depth insights about how you work in different environments, make your onboarding easier, and give everybody on the team the insurance to be surrounded by A-Players.

🫵🚀 Welcome aboard!

But maybe YOU WONDER WHAT’S OUR STORY ? 😉

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At Paradox, we are convinced that people do not want “just a job” anymore.

We are all craving to have an impact through our professional journey. Some want to start their own venture, some want to become an intrapreneur in their current organization, some others just want their day-to-day tasks to have more meaning.

🎯 PARADOX HAS ONE GOAL: TO EMPOWER PEOPLE AND ORGANIZATIONS TO LIVE THEIR TRUE AMBITIONS.

But where do we start?

If you have an interest in personal development, you probably already know that:

• Making things happen is a real struggle when you don’t know what truly inspires you and how to get there ;

• Available resources are either boring 😴 or full of crazy unsubstantiated theories 🤪.

It needs to change, and we’re here to make it happen!

⭐️ OUR AMBITION IS TO MAKE SUCCESS THE ONLY POSSIBLE OUTCOME FOR OUR CLIENTS (WHATEVER SUCCESS MEANS FOR THEM), BY CRAFTING INNOVATIVE & CAPTIVATING BREAKTHROUGH EXPERIENCES.

In other words, we want to make personal growth as entertaining as watching Netflix.

How, you might be wondering?

• We travel the world and surround ourselves with top entrepreneurs (Richard Branson - Founder of Virgin, Marc Simoncini - Founder of Meeting, Fred Mazzella - Founder of BlablaCar), world athletes (Tony Parker - Hall of fame NBA Player, Frederick Bousquet - World record in 50m free swimming, Frank Leboeuf - WorldCup Footballer), and artists (Gad Elmaleh - Comedian, Franck Dubosc, Barry Osborne - Producer of Lord of the Rings and Matrix) ✊;

• We reverse engineer their strategies for achieving success and fulfillment and lean on the latest researches about neurosciences ⚙️;

• We deliver trainings & educational contents around Power Skills (critical thinking, productivity, leadership, public speaking, coaching, stress management, etc.), self-growth and performance, through a balanced set of e-learning programs, events and edutainment videos 💡.

From one well-known Founder to a team of +45 people today (and counting!), this approach has paid off and enabled us to exceed 2 million followers on social networks, and to have thousands of people attending our online events and training courses.

🔥 TOGETHER, WE ARE DRIVEN BY ONE DREAM:

1. Helping 100 000 people achieve their dream and display their pictures on what we call the “100 000 dreams wall” ;

2. Giving our clients access to constant personal growth by reinventing their learning experience ;

3. Leverage AI and other technology to provide an outstanding customized experience to millions of people for them to transform their lives. 

And that’s where you come in. Join the Paradox Revolution !