The role involves managing global public relations strategies to enhance the brand image of Coins, a leading crypto brand. Responsibilities include media engagement, crisis management, and creating PR campaigns to drive user trust and brand awareness.
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
- Formulate and implement public relations, messaging and media strategies to support elevating the profile of Coins.xyz among global crypto media publications
- Develop relationships with crypto media that will lead to positive publicity and exposure opportunities for Coins.xyz and its leadership
- Pitch stories and develop press releases to enhance the internal coverage of Coins.xyz
- Maintain relationships with the media, reporters and other media-related personnel
- Analyze and monitor global brand, public opinion and negative news, and suggest strategies and tactics to maintain positive perception and neutralize negative sentiments
- Secure speaking opportunities at international crypto and web3 conferences for Coins.xyz leadership
Requirements
- At least 5 years experience in crypto and web3 media publications and/or in a PR capacity for a crypto company
- Strong relationships with crypto and web3 media and journalists
- Strong communications and writing skills
- Has experience across multiple markets and regions
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