EMEA Marketing Strategist Specialist

Posted 7 Days Ago
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Hiring Remotely in Ireland
Remote
5-7 Years Experience
Cloud • Enterprise Web • Hardware • Information Technology • Internet of Things • Robotics • Semiconductor
A global provider of technology products, services, and solutions.
The Role
The EMEA Marketing Strategist Specialist at Arrow's Enterprise Computing Solutions is responsible for overseeing the marketing strategy and plan execution for CloudHealth from VMware offering in EMEA. The role involves developing and leading marketing strategies, collaborating with sales counterparts, monitoring campaign progress, and analyzing campaign effectiveness to increase sales and market share within the FinOps area.
Summary Generated by Built In

Position:
EMEA Marketing Strategist Specialist
Job Description:
Arrow's Enterprise Computing Solutions (ECS) business is a global technology enablement company that brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting, and channel enablement services to the world's leading technology manufacturers and their channel partners that serve commercial and government markets.
Find more information about us on our page: arrow.com/globalecs/
And watching the following Arrow Corporate Video - YouTube
EMEA Marketing Strategist Specialist
Arrow's Enterprise Computing Solutions is looking for an EMEA Marketing Strategist Specialist. In this position you will oversee the overall marketing strategy and plan execution for CloudHealth from VMware offering in EMEA, as part of sole provider agreement signed between Broadcom and Arrow ECS.
CloudHealth is designed to help businesses simplify financial management and operations (FinOps) across multi-cloud environments effectively.
The EMEA Marketing Strategist Manager ensures alignment of all marketing activities to the CloudHealth business plans and sales objectives. As such, you will be working with sales counterparts in the development and implementation of go-to-market and marketing plans specific to CloudHealth targeting both managed service providers (MSPs) and targeted end customers, to increase sales of CloudHealth and increase Arrow's market share and visibility within the FinOps area. You will develop and maintains a high level of rapport with internal and external stakeholders as the role requires extensive collaboration.
What will you be doing at Arrow ECS?

  • Develops, plans and leads the execution of marketing strategy and experiences to promote CloudHealth targeting both managed service providers and targeted end customers by using modern marketing capabilities
  • Oversees the full marketing mix: to recruit, enable, and grow managed service providers and to develop net new business through demand generation programs targeting end customers.
  • Liaise with the marketing strategist in NA to build synergies and works collaboratively with other functions of Arrow ECS Marketing.
  • Applies a deep understanding of Arrow's value proposition and initiatives in FinOps, and of digital marketing services to guide marketing planning and strategies
  • Monitors closely the progress made on the execution of the campaigns in EMEA
  • Uses advanced understanding of CloudHealth go-to-market strategies, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns.
  • Uses effective internal and external performance benchmarks in planning and pitching effective marketing plan to CloudHealth resulting in approvals.
  • Owns the marketing investment and spending strategy to deliver ROI against the marketing plans the region.
  • Uses marketing campaign brief development methodology to create effective campaign plans, aligns business on those plans, and then works with Arrow ECS campaign managers and production team.
  • Uses approved Marketing campaign workflows to interact with other marketing teams, works on marketing best practices and benchmarks and uses those in the planning and pitching process with CloudHealth.
  • Analyzes and articulates campaign effectiveness and metrics to Arrow. Proposes creative ideas to maximize the impact of campaigns and drive growth
  • Manages and governs marketing campaign budget(s). Governs and approves spend of marketing budget against the plan campaigns and performs the claim process with CloudHealth (tbc)


What are we looking for?

  • At least 5 years of in FinOps - mandatory experience.
  • At least 3 years strategic marketing plan creation experience.
  • Experience in modern marketing: digital marketing and Account Based Marketing are a must
  • Experience working with or for channels is mandatory.
  • Team player, with strong interpersonal service skills
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
  • Business fluency in English. Additional European language as a plus.
  • Proficient in Microsoft Office products.


What is in it for you?

  • Competitive and attractive employee compensation package.
  • Car allowance or company car (depends on country of hire).
  • Reliable & trusting work environment.
  • Cooperative team with flat structures and communication.
  • Professional and personal development.
  • Additional benefits


Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.
Do you see yourself as our future colleague? If yes - send us your application.
#LI-KA1
Location:
UK-United Kingdom - Remote
Time Type:
Full time
Job Category:
Marketing and Communications

The Company
Dublin
22,000 Employees
On-site Workplace
Year Founded: 1935

What We Do

A Fortune 500 company, ranked #133 in 2024, with over 22,000 employees worldwide, Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2023 sales of $33 billion, Arrow develops technology solutions that improve business and daily life. Arrow.com is the easiest place for innovators to create, make and manage technology.

Why Work With Us

Arrow is much more than products and services. We are a team of many backgrounds in a global ecosystem, working toward one common goal: to help customers create a better tomorrow, where innovation improves the quality of life and the benefits of technology are more accessible to all. Join us in building a better tomorrow for many!

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Arrow Electronics, Inc. Offices

OnSite Workspace

Depending on the work location, Arrow Electronics employees have the ability to work either in the office or remotely based on their work assignments.

Typical time on-site: None
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