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At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
YETI is seeking a strategic and results-driven eCommerce Marketing Manager to lead our presence and growth on Amazon and emerging marketplaces across Europe. This role is pivotal in driving performance, enhancing brand visibility, and ensuring best-in-class execution across multiple regions. We currently trade on Amazon UK, DE, NL, FR, ES, and IT, with plans to expand to Amazon IE and Bol.com. This is a highly strategic role focused on growth, optimization, and marketplace excellence, rather than administrative oversight.
Responsibilities: Marketplace Strategy & Growth
- Own and execute the strategy for YETI’s presence across European marketplaces, ensuring sustained growth and profitability.
- Identify and execute expansion opportunities, including launching new marketplaces and developing innovative growth strategies.
- Continuously improve YETI’s marketplace positioning through data-driven insights and rigorous execution.
Advertising & Performance Marketing
- Lead Amazon Advertising and other marketplace paid media strategies, ensuring efficient spend and maximum ROI.
- Develop, test, and optimize advertising campaigns across Sponsored Products, Sponsored Brands, and DSP.
- Monitor performance metrics, analyze trends, and implement improvements to enhance conversion rates and customer acquisition.
Brand Presence & Content Optimization
- Oversee the optimization of product listings, including titles, descriptions, images, A+ content, and video, ensuring best-in-class brand representation.
- Work cross-functionally with brand, creative, and digital teams to ensure all marketplace assets align with YETI’s premium positioning.
- Implement strategies to improve organic search rankings and discoverability through marketplace SEO best practices.
Account Management & Compliance
- Manage day-to-day marketplace operations, ensuring compliance with all platform policies and guidelines.
- Stay ahead of Amazon algorithm updates, policy changes, and emerging trends to keep YETI ahead of the competition.
- Establish and maintain strong relationships with Amazon account managers and marketplace partners.
Inventory & Demand Planning
- Partner with supply chain, demand planning, and merchandising teams to ensure optimal inventory levels across all marketplaces.
- Develop forecasting models to prevent stockouts while minimizing excess inventory.
- Collaborate on the trading strategy to drive sales of discontinued and overstocked products.
Customer Engagement & Brand Protection
- Monitor and manage customer reviews, feedback, and ratings, implementing strategies to enhance the YETI customer experience.
- Work cross-functionally to enforce brand protection, ensuring unauthorized sellers and counterfeit products are mitigated.
- Develop strategies to enhance YETI’s brand presence and premium positioning within the marketplace ecosystem.
Reporting & Analytics:
- Responsible for tracking and analyzing key performance metrics, including sales, advertising effectiveness, customer insights, and inventory levels.
- Generate reports from Amazon Brand Analytics, Business Reports, and Advertising Console to monitor conversion rates, profitability, and market trends.
- Use data-driven insights, to optimize product listings, refine ad strategies, and manage inventory to enhance brand performance.
- Competitive analysis and customer sentiment tracking help improve positioning and drive growth.
- Identify areas for improvement, and implement strategic adjustments to maximize ROI.
Qualifications & Attributes:
- Bachelor’s degree or equivalent experience.
- 5+ years of experience managing Amazon marketplaces, with a strong understanding of Seller Central and Vendor Central.
- Deep expertise in Amazon Advertising (PPC, DSP) and performance marketing strategies.
- Strong analytical skills with the ability to interpret data and drive strategic decisions.
- Proven experience managing multi-million-dollar marketplace revenue streams.
- Knowledge of marketplace SEO, algorithm changes, and content optimization strategies.
- Experience working cross-functionally with creative, marketing, supply chain, and sales teams.
- Strong problem-solving skills and ability to thrive in a fast-paced, high-growth environment.
- Passion for premium brands and delivering exceptional customer experiences.
- Must have the right to work in the UK at the time of application
- Must be able to work on a hybrid work schedule 3 days in office. Bristol City Center. Redcliff Street, BS1 6HU
#LI-MD #LI-Hybrid
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
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