Director, Global Resource Allocation

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 21, 2025

Shift:

Job Description Summary:

The Coca-Cola Company (TCCC) has launched a bold vision to optimize its resource allocation across the global System, enabling it to maximize value and impact in both strategic and operational priorities. At the heart of this transformation is Fuelight 360, a proprietary platform that establishes a single source of truth for resource allocation decisions, spanning consumer marketing and trade investments.

To enable this vision, the successful adoption of Fuelight 360 across the Coca-Cola System—including Operating Units (OUs), Bottlers, and the enterprise—is critical. Equipping stakeholders with the necessary capabilities, processes, tools, and governance to fully embed this platform into their daily operations is essential to achieving outcomes such as resource optimization, enhanced decision-making, and System-wide consistency.

The Director, Global Resource Allocation plays a pivotal role in leading this effort, overseeing the deployment and operational adoption of resource allocation capabilities across the Coca-Cola System. Reporting to the Senior Director, Global Resource Allocation Program Delivery Lead, this role collaborates closely with internal and external stakeholders—including Bottlers, OUs, and enterprise teams—to ensure Fuelight 360 is successfully integrated into business processes. By fostering alignment and building the necessary supporting frameworks, this role ensures that teams across the System engage with and deliver measurable outcomes through the platform.

Role Purpose

The Director, Global Resource Allocation is responsible for leading capability-building efforts and enabling the sustainable adoption of the Fuelight 360 platform across Coca-Cola Operating Units and Bottlers globally.

This role leads deployment activities, ensures alignment across multiple stakeholder groups, and designs solutions tailored to diverse System needs. It also serves as a key partner in external stakeholder engagement, specifically driving Bottler adoption by customizing strategies and enabling alignment across the Coca-Cola System.

As the role sits within the Global Resource Allocation Program Delivery team, it is oriented toward program execution, operational excellence, and measurable delivery outcomes, reinforcing strong collaboration with partners including the Capabilities and Change Management team, among others.

Primary Responsibilities

Global Capability Deployment and Coordination

• Lead Deployment Efforts: Drive the global rollout of Fuelight 360, ensuring all components—frameworks, training tools, governance structures, and operational routines—are delivered effectively and consistently across the Coca-Cola System.
• Tailored Delivery Solutions: Develop scalable implementation plans that reflect the variability of needs across OUs and Bottlers while maintaining consistency in principles and desired outcomes.
• Operationalize the Platform: Ensure Fuelight 360 becomes fully embedded in Coca-Cola System decision-making processes by equipping stakeholders with the tools and capabilities to deliver measurable results.

Bottler-First Partnership and Engagement

• Collaborate with Bottlers: Foster strong partnerships with System Bottlers to co-create and customize platform adoption strategies tailored to their specific priorities and operational environments.
• Advocate for System Value: Serve as a trusted partner to Bottlers, communicating the strategic value of Fuelight 360 and enabling alignment on goals for resource optimization and decision-making improvements.
• Address Gaps: Work collaboratively with Bottlers to resolve operational barriers to adoption, ensuring platform capabilities are embraced and used effectively at all levels.

Stakeholder Alignment and Internal Collaboration

• Enterprise Partnerships: Partner with senior leadership across Marketing, Finance, OUs, and Bottler organizations to ensure alignment and accountability for adopting resource allocation capabilities.
• Structured Routines: Establish and lead ongoing routines that drive alignment across stakeholders, including deployment progress updates, leadership reviews, and adoption milestones.
• Collaborative Influence: Act as an expert resource and advocate to System stakeholders, ensuring alignment between strategic objectives and operational execution.

Change and Communication Enablement

• Align with Communication Partners: Partner closely with the Enterprise Change Management and Communications team to develop targeted messaging and tools for engaging OUs and Bottlers.
• Stakeholder Messaging: Lead the creation of System-specific communication strategies that highlight success stories, business value, and behavioral shifts required for effective Fuelight 360 adoption.
• Engage Bottler Audiences: Tailor communication efforts to Bottler stakeholders, ensuring clarity, alignment, and prioritization in areas unique to external System partners.

Tracking and Improvement of Outcomes

• Performance Metrics: Establish and maintain robust performance metrics to measure the adoption and effectiveness of Fuelight 360 capabilities across the System, including alignment with resource optimization goals.
• Feedback Loops: Collect and act on insights and roadblocks shared by OUs and Bottlers, integrating lessons learned into future deployment plans to improve adoption success.
• Sustainability: Partner with key stakeholders to ensure tools, routines, and behaviors become embedded as part of long-term decision-making processes.

Enablement Through Cross-Functional Collaboration

• Bridge Functions: Serve as the key point of collaboration between the Fuelight Product Team, Technical Team, and Business Science Team to ensure platform deployment meets operating needs.
• Enterprise-Wide Alignment: Collaborate with the broader Marketing Transformation Office (MTO) and other functional groups to align on complementary initiatives and ensure enterprise outcomes are prioritized.
• Consistency of Adoption: Ensure System-wide consistency in operational delivery while balancing the unique needs of diverse geographies and stakeholders.

Related Knowledge & Experience

Experience

• Required:
  • 5–7+ years of experience in global program deployment, capability building, or operational leadership roles.
  • Proven ability to operationalize strategic initiatives in highly matrixed organizations involving multiple stakeholders.
  • Strong record of delivering measurable business outcomes through cross-functional collaboration and stakeholder alignment.
• Preferred:
  • Experience engaging directly with franchise or Bottler systems within the Coca-Cola System or similar organizations.
  • Familiarity with resource allocation, digital platform implementation, or marketing transformation programs.

Skills

• Ability to deploy and scale operational frameworks and capabilities across functions and organizations.
• Strong stakeholder management, negotiation, and interpersonal skills to align global teams and external partners.
• Expertise in designing and executing tailored adoption strategies for geographically diverse stakeholders.
• Exceptional communication skills with a focus on simplifying complexity and inspiring action.
• Data-informed mindset, with experience tracking adoption, progress, and outcomes to refine strategies.

Education

• Required: Bachelor’s degree in Business, Operations, or a related field.
• Preferred: Master’s degree or certifications in program leadership, capability deployment, or related areas.

What’s in it for You

• System Impact: Drive adoption of a critical platform integral to Coca-Cola's ability to optimize resource allocation across its global System.
• Leadership Opportunity: Take a leadership role in guiding OUs and Bottlers through a strategic transformation that enables smarter decision-making and operational discipline.
• Global Exposure: Partner with stakeholders at all levels and across geographies to drive operational change and deliver meaningful outcomes.
• Career Development: Play a high-profile, program-critical role within a global transformation agenda, positioning yourself for expanded leadership opportunities.
• Collaborative Influence: Lead and shape the way Coca-Cola and Bottlers work across the System, driving operational excellence and strategic alignment.

This position offers a unique opportunity to lead resource allocation capability initiatives that will directly shape Coca-Cola’s ability to drive System-wide transformation and sustained operational excellence.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Sustainability, System Economics, User Experience (UX) Design

Pay Range:

$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.