Nabu Casa is the organisation behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. Nabu Casa was established in 2018 by the founders and core contributors of Home Assistant, with the intent of making the project sustainable and to prevent burnout. Our guiding principles—privacy, choice, and sustainability—are embedded in everything we do, from our architecture to our community.
Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly funds the ongoing development of Home Assistant and the many other Open Home projects.
We're looking for a Digital Marketing Manager to own how Nabu Casa shows up online — and to make it count. This is a hands-on, execution-focused role: you'll run our digital channels, plan and ship campaigns, grow our organic presence, and make sure every euro we spend on paid reaches the right person — with the goal of introducing more people to Home Assistant and helping fund the growing Open Home movement. You'll work closely with our Product Marketing Manager, but you won't be waiting for briefs — you'll be driving the agenda.
Our audience is technically sophisticated and community-rooted. They can tell the difference between marketing that respects their intelligence and marketing that doesn't. This role requires someone who gets that.
What you are going to do
- Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth
- Plan and execute digital campaigns end-to-end, from brief through asset production to post-campaign analysis, in sync with product launches and commercial priorities
- Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time
- Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter
- Own paid digital spend and ROI across channels; allocate and optimise the budget with the goal of introducing more people to Home Assistant
- Track, report, and act on digital performance data weekly — surface what's working, change what's not, and bring a clear point of view on what to prioritise next
- Work closely with the Product Marketing Manager to translate product messaging into channel-specific copy and creative that lands with both technical and non-technical audiences
- Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces
- Test new growth levers — affiliate, referral, partnerships, influencer — with structured experiments and documented learnings
What you need to have
- Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles
- Fluency in analytics: able to build your own dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team
- Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them
- Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent)
- High autonomy — you run the channels without needing to be briefed on what to do every week
- Analytically grounded — your decisions come with data, not gut feel, and you can defend a budget allocation in a spreadsheet
- Community-native — you understand that our audience values authenticity and technical depth, and won't respond well to generic marketing
- Collaborative without being dependent — you work closely with PMM and product, but you don't block on others to ship
- Comfortable working async in a remote-first, distributed team
It would be great if you also have:
- Experience marketing a technical, developer-adjacent, or open-source product
- Familiarity with the Home Assistant ecosystem or smart home space
- Experience working in a small, remote-first team where you own a function end-to-end
What we offer you
Nabu Casa is a fully remote organization that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.
This is a full-time position for 40 hours per week. Because we are a fully remote company, there is no fixed schedule. For the purpose of team communication, we do try to ensure at least 3 hours of overlap in the workday. You will report to our VP Commercial, based in Norway.
Core to the establishment of Nabu Casa was the well-being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. However, we also want to make sure all our employees, regardless of country of origin, get at least a minimal set of benefits, including:
- Five weeks (twenty-five days) of paid time off.
- Fourteen days of paid sick leave if your country/laws treat them as unpaid.
- Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
- A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
- An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
- An annual education budget to help you grow and stay on top of your game.
- A yearly performance bonus based on company performance.
- A 50% contribution to your internet connection fee at your home workspace.
- One day every two weeks to work on your personal projects.
When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire's role, seniority, and local market rates. In our primary operating countries, the approximate yearly compensation will be the following:
- Spain: 55.000 - 73.000 EUR
- Portugal: 50.500 - 64.700 EUR
- Italy: 59.100 - 67.100 EUR
- UK: 60.900 - 81.400 GBP
- Greece: 53.400 - 58.400 EUR
- Hungary: 21.300.000 - 25.700.000 HUF
- Poland: 300.000 - 370.000 PLN
- Romania: 312.000 - 444.000 RON
- Other countries: Compensation can be discussed during the first interview.
These figures may be adjusted based on experience, qualifications, and work hours.
About Us
Nabu Casa is best known as the organization driving the development of Home Assistant, the world's largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Powered by a worldwide community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.
Nabu Casa is profitable, has no external investors, and our only funding comes from people subscribing to Home Assistant Cloud and buying Home Assistant hardware. That means the only stakeholders we have to concern ourselves with are our employees and our users.
Our principles — privacy, choice, and sustainability — are woven into our architecture, licensing, community, and everything else.
The recruitment process
- Apply for the role
- Our team will review your application with the hiring manager
- Screening
- Take home assignment
- Interview with our Commercial Team
- Interview with our CEO
- Offer
- Join our team!
