Digital Account Director

Job Description:

Position Overview

We are recruiting for a Digital Account Director who is an exceptional and driven media planner to join our Client Services team.

You will play a key role in managing client relationships, driving revenue, and coordinating internal teams to deliver exceptional media strategies from planning to execution. You will get the opportunity to design exciting, award-winning campaigns as well as work with channel specialists to make those plans a reality.

This involves everything from defining the approach to audience, designing the connections plan across both brand & performance using all relevant touchpoints as well as advising on media innovation and measurement.

Key Accountabilities

Client Planning

• Attend client briefing meetings and distil the client challenges and the role for dentsu services to deliver these challenges, ensuring measurable objectives in place

• Construct overall media strategy in answer to the client brief (getting support from Business Director and Strategy team if required)

• Translate client brief into detailed internal brief

• With the client’s overarching strategy and objectives in mind, review and collate individual channel plans into an overall plan whilst providing supporting rationale

• Day to day management of campaigns as a key liaison between clients and channel specialists

Client Management

• Be the main point of contact for clients and understand requirements

• Manage delivery of all post campaign analyses – working with your direct team and specialists.

• Deliver strategic review of competitive activity, QBR presentations.

Team

• Ensuring that teams are skilled up and resourced appropriately and support with upskilling

• Ownership of delivery of Performance Development Reviews including development plans for direct reports; proactive identification and management of performance issues.

Operational Finance

• Responsible for accurate and timely invoicing to our clients.

• Responsibility for working with AMs and specialists to ensure effective management of client budgets and invoicing

Skills & Experience

Must have:

• Excellent planning, analytical and organisational skills alongside high attention to detail

• Exceptional Digital Media experience with a good understanding of offline media, and how they work together

• Ability to interpret data and performance results into actionable recommendations. Strong measurement capabilities including ability to use and garner insights from GA4, DCM and other paid media tools such as Business Managers.

• Continually optimise paid activity to ensure campaigns meet KPIs and targets.

• Ability to brief effectively and challenge responses

• Commercial awareness and exceptional financial acumen

• Articulate presenter with the ability to present to senior clients and internal agency teams

• Commitment to deliver first class work every time, and never leave a quality issue unchecked

• Understanding of the media landscape in Ireland

• Ability to problem solve and focus on solutions

• An open mind, be flexible and embrace an agile way of working

Key Experiences:

• Minimum of 5 years’ experience in a media or performance marketing agency • Leading a team to deliver best in class campaigns

• Exceptional client management and communication skills.

• Planning Digital media channels such as Display, Search and Social

What can we do for you?

You will be working with highly experienced and collaborative teams who will help foster your growth. With clearly set objectives there is unprecedented potential for career progression, with a high proportion of our roles being filled by internal promotions.

What are we like as a company?

We strive to create an environment that fosters collaboration, celebrates creativity and encourages our employees to champion superior work and for us to develop superior working lives.

Innovation drives the way we help solve clients’ problems, the way we build teams and products as well as the way in which we train and develop our people. We think as a team.

With co-workers, with clients, with media owners, with our fellow Dentsu agencies — we work together, creating experiences people really connect with.

What we'll give to you

• Because we hire great people, you'll find like-minded sorts in every corner of our organisation. So, it's no surprise that our teams often hang out together outside work. There's always something coming up on the social calendar!

• We offer competitive salaries and benefits including; pension plans, income protection, life assurance, discounted healthcare and travel insurance.

• You’ll enjoy lots of cool perks including free fresh fruit delivered daily, onsite, fully subsidised barista, and all types of teas and coffee in the kitchen and around the office.

• We strongly support a work-life balance and encourage agile and flexible working across the business.

• Our working parents are eligible for paid family friendly leave once they are with us more than a year and we offer a phased return to work to support their return;

• We also offer lifestyle benefits such as Christmas vouchers, discounted travel insurance, a group discount scheme, further educational assistance, employee assistance programme, company phone after probation, bike to work scheme and TaxSaver tickets in addition to a Christmas Savings Scheme.

• You always get your birthday off, Company closure days at Christmas and Easter and we also have 3 Wellness days and 2 Charity days.

Diversity & Inclusion

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

#LI-Hybrid

#LI-VW2

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