About the Team
The Lifecycle Marketing team at Miro is dedicated to driving activation, engagement, and adoption of Miro among our users. Their primary goal is to educate and inspire users through innovative and engaging communication and campaigns. The team is responsible for managing email as a key channel, encompassing both marketing and transactional emails. They envision and oversee all communications sent to end users, including research updates, product releases, and newsletters.
About the Role
As a Product Designer - Lifecycle, at Miro, you will play a crucial role in creating and executing email marketing strategies, conducting experiments to optimize onboarding and engagement journeys, and developing a cohesive email design system to ensure consistency across all communications.
You will work cross-functionally with other departments to align on goals and brand design language, ensuring that their initiatives effectively contribute to Miro's overall business objectives. Your work will directly impact how users interact with Miro, helping to educate and inspire them through various communication channels.
What you’ll do
- Email Design System Development and Maintenance: Create new components and iterate on existing ones for the email design system, ensuring it meets accessibility and email design standards and best practices
- Growth and Experimentation: Collaborate with Lifecycle Marketers on high-impact initiatives and experiments to drive activation, engagement, and product adoption. Define and design user communication flows that provide the best user experience and drive business impact
- Creative/Brand Design: Design effective assets for various channels (emails and in-app), ensuring a seamless, converting, and delightful user experience. Translate brand values, creative concepts, UX documentation, and user stories into visual and functional design solutions
- Collaboration: Develop guidelines and best practices for owned channels to facilitate scalable collaboration between Marketing, Product, and Design. Participate in ideation, discovery, co-creation, and feedback sessions to provide the best-in-class user experience
What you’ll need
- 3-5 years experience in marketing/visual design
- Bachelor’s degree in Graphic Design, Digital Design or a combination of college education and industry related work experience
- Extensive knowledge in industry tools like Adobe CS, Figma, Framer etc
- Familiarity with marketing tools like Salesforce Marketing Cloud (SFMC) and Taxi for Emails
- A portfolio showcasing a strong sense of pixel-perfect designs and user-centric understanding of various marketing surfaces with focus on lifecycle/email
- An understanding of user acquisition and conversion-based design methodologies and experimentation
- Experience in motion design (video, web) is an asset but not required
What's in it for you
- Competitive equity package
- Medical insurance coverage
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Travel allowance for your commute
- Opportunity to work for a globally diverse team
- Inspiring workplace in the heart of Amsterdam
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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