About us:
Amach is an industry-leading technology driven company with headquarters located in Dublin and remote teams in UK and Europe.
Our blended teams of local and nearshore talent are optimised to deliver high quality and collaborative solutions.
Established in 2013, we specialise in cloud migration and development, digital transformation including agile software development, DevOps, automation, data and machine learning…
The CRM Manager will lead the planning and execution of our customer’s CRM strategy within the Customer Lifecycle Management (CLM) function. Reporting to the Head of Customer Relationship and Lifecycle Management, this role is responsible for designing strategies and journeys that drive engagement, retention, and lifetime value through data-driven, personalised campaigns. This is an opportunity to shape CRM innovation, taking ownership of engagement processes, governance, and cutting-edge CX technology to enhance customer experiences.
Please note this role operates in a hybrid model with candidates expected to be able and willing to work from our customer's Dublin office at least once per week.
Required skills:
- 7+ years’ experience in CRM or Lifecycle Marketing within e-commerce, travel or retail
- Proven success in leading data-driven CRM campaigns that drive measurable business results
- Hands-on expertise with CRM automation tools, particularly Salesforce Marketing Cloud
- Strong experience in customer journey mapping, segmentation, personalisation and A/B testing
- Leadership experience with a track record of developing and managing high-performing teams
- Strong analytical skills with proficiency in defining KPIs, campaign reporting, and post-campaign analysis
- Execution-focused, ensuring omni-channel campaigns are delivered on time and to a high standard
- Customer-centric, with a deep understanding of customer behaviours, preferences and lifecycle stages
- Collaborative, able to build relationships across teams and align CRM strategies with business objectives
- Adaptable, thriving in a fast-paced, evolving digital environment
- Strategic thinker, capable of translating high-level goals into impactful CRM campaigns
Key responsibilities & duties include:
- Own the end-to-end customer lifecycle, leveraging segmentation and insights to design personalised, omni-channel campaigns
- Lead event-triggered journeys and collaborate with Marketing and Loyalty to align campaigns with business priorities
- Use A/B testing and data analysis to refine campaign effectiveness and inform future strategy
- Manage Salesforce Marketing Cloud and other platforms, ensuring efficient automation and workflow optimisation
- Define KPIs, track campaign success, and provide data-driven recommendations to stakeholders
- Work with Legal teams to maintain compliance with GDPR and data privacy regulations
- Act as the primary liaison between CLM, Marketing, Loyalty, Analytics and external agencies to ensure seamless execution
- Lead, mentor, and develop a high-performing CRM team, fostering innovation, collaboration and accountability
Desirable skills:
- Bachelor’s degree in Marketing, Business, Data Analytics or a related field
What’s in it for you:
- An opportunity to join a fast-growing company
- Options for career advancement
- Learning and development opportunities
- Flexible working environment
- Competitive salaries based on experience
Equal Opportunity Employer:
Amach is an equal opportunity employer and makes employment decisions on the basis of merit. We celebrate diversity and are committed to creating an inclusive environment for all employees. This job description is intended to convey essential responsibilities and qualifications for this role, but it is not an exhaustive list of tasks that an employee may be required to perform.
If you are passionate about driving customer success, advising on strategic solutions, and contributing to product innovation, we would love to hear from you!
Not for you?
Check out all of our open positions in our careers page and follow us on LinkedIn for future opportunities.
P.S. Share this with friends and co-workers! Don't be afraid they'll steal it from you, if you're amazing and smart we'll find a role for you. We are growing fast and we are always looking for talented people.
At Amach, we strive to be an inclusive community of open-minded individuals with different backgrounds and we are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. We strongly believe that a diversity of experience and background is essential to create a fulfilling environment and better solutions for our people and our customers. All Amach employees and contractors are expected to honour this policy and act to ensure that every individual is respected in the workplace.
Your personal data
Amach will process your personal information in accordance with the EU's General Data Protection Regulation (GDPR). We will comply with data protection law and principles, which means that your data will be:
- Used lawfully, fairly and in a transparent way
- Collected only for valid purposes and not used in any way that is incompatible with those purposes
- Relevant to the purposes we have told you about and limited only to those purposes
- Accurate and kept up to date
- Kept only as long as necessary for the purposes we have told you about
- Kept securely
If you would like to contact us about your data, please use the following address: [email protected]
Top Skills
Amach Dublin, Dublin, IRL Office
14 Clanwilliam Court, Dublin, Dublin, Ireland, D02 FK23
