Creative Lead SEU

Job Title: Creative Lead SEU

Location: Malta/Ceuta/Dublin

Grade: M3.1

PokerStars SEU: A growth story you can be part of 

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world. 
 
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale. 

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in. 

Build the life you want, while making your mark on the future of PokerStars SEU. 

Role Overview 

The Creative Lead for PokerStars SEU will lead the creative development, production and delivery of PokerStars SEU output - acting as creative oversight for all concepting, design, copy and motion. From short form video for paid digital and Organic Social the role also includes the ongoing development of long-form content for YouTube. The goal of the Creative Lead will be to to deliver exceptional, tailored to channel, design, creative and content that engages and expands PokerStars’ audiences and inspires play across SEU markets.

The ideal candidate’s background will major in creative ideas and output, and minor in design development and oversight. An ambitious self-starter who can quickly spot opportunities and efficiencies, this role would suit a candidate with experience of the fast-paced world of an advertising agency’s creative department. 

Leading a team of design, motion graphics and copywriting the role will develop and deliver the SEU core creative output across Poker, Casino and Sports. Working closely with the PSN brand and wider studio, the role will also be responsible for developing our existing brand propositions for France and Spain to the next phase, ensuring they are truly integrated across all comms and customer touchpoints.  

Following the global guidelines of the PokerStars brand, the role will set up highly agile, effective and efficient ways of working allowing for a seamless execution from brief to live. Working closely with core SEU teams including Media and Engagement the creative lead will use innovation, the latest in design tools and processes to ensure PokerStars creative output is both locally relevant and has the ability to raise the effectiveness of our media investments. 

The role will support the execution of the Engagement & content strategy, providing creative inspiration and support to both internal teams and supporting production agencies. The role will also collaborate closely with central Global teams across PSN in particular design, creative and live events. The role will work closely with global teams to ensure the output of global content and asset packs can be effectively localised and support the scale of SEU execution.  

The ideal candidate will be a design and creative enthusiast with an ambition to test and learn both new design principles, ways of working and tools. A self-starter who can quickly spot opportunities and efficiencies, the role would suit a candidate with experience of a fast pace advertising of creative agency.  

What you’ll do: 

• Develop category leading creative to brief and present to stakeholders 

• Lead end-to-end production across design, copy, static, motion and video production 

• Develop and implement efficient and agile working practices across teams to deliver creative from brief to execution quickly and effectively  

• Collaborate with PSN global teams to procure content and creative for key Poker calendar moments including live events  

• Develop and integrate fully the PokerStars Brand Positionings for France and Spain, building on existing work to truly integrate key brand codes including characters, sonics and transitions 

• Inspire teams to pursue innovative and compelling ways to develop & deliver stand out creative and multi-channel content to our audiences 

• Collaborate and support external production agencies with design tool kits and core graphics 

• Collaborate with commercial stakeholders to help bring compelling propositions to life for senior stakeholders  

• Work with wider media and engagement teams, including PSN to analyse data to understand what creative is and isn’t working 

What you’ll bring: 

• 5+ years experience of creative development and production experience. Creative or advertising agency experience beneficial  

• A natural and curious creative on the cutting edge of current trends and innovations 

• Strong leader who can galvanise personnel from varied production disciplines 

• Experience managing teams of designers, motion graphics operators, copywriters and production agencies  

• Experience of setting up ways of working and agile production flows  

• Strong understanding of and passion for motion graphics production 

• Strong presentation skills and the ability to sell in creative 

• A critical eye who can provide sensitive, constructive feedback 

• A creative and logistics problem solver 

• Highly organised and forward thinking 

• Adaptable and quick to pivot 

• Strong interpersonal skills, coupled with an adaptable and positive attitude 

What you'll get:

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life assurance and partial & permanent disability insurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• Generous learning support, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym.

*Benefits may vary based on location*

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/