Plan and execute B2B organic social media with emphasis on LinkedIn. Write and optimize copy for posts, articles, case studies, and blogs. Adapt messaging by audience and funnel stage, analyze engagement metrics, maintain brand voice, translate features into value propositions, monitor trends, and collaborate with marketing and cross-functional teams on scripts and sales materials.
REQUIREMENTS:
- 2+ years in SMM, copywriting, or a related role
- Experience with SaaS, tech or AI products
- Proven experience writing B2B social media copy (LinkedIn required)
- Strong understanding of audience segmentation and message adaptation
- Experience with:
- Organic SMM
- Copy testing and optimization
- Traffic analytic tools
- Excellent written English
- Ability to write clearly, concisely, and persuasively
RESPONSIBILITIES:
- Plan and execute organic social media activity with a strong emphasis on LinkedIn (B2B)
- Create copy for: social media posts, articles, case studies, blog posts etc.
- Adapt messaging for different audience segments and funnel stages
- Analyze engagement metrics and continuously optimize copy and formats
- Monitor trends and adjust tone, style, and formats accordingly
- Translate product features into clear value propositions
- Maintain consistent brand voice across all written communication
- Collaborate with marketing and cross-teams to help with video scripts development, sales materials, etc.
- Execute social media acitivies according to content plan
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