Content & Insights Specialist

ABOUT THE JOB

We are seeking a proactive and detail-oriented Insights & Content Specialist to play an essential part in helping our sales team connect with new clients, strengthen relationships with existing ones, and introduce new service and product features for the Strategic Analytics and Insights (SA&I) business.  

As an advocate for account-based marketing, you will play a pivotal role in designing targeted strategies that maximise impact for priority accounts and drive meaningful engagement throughout the sales cycle. 

This role combines hands-on data extraction and analysis with the creation of compelling content assets designed to equip our sellers and secure high-value client meetings. You can grasp the complexities and nuances of the solutions portfolio and simplify differentiated capabilities into clear marketing content.  

We’re looking for someone who brings both market research expertise and a talent for storytelling—a creative professional who understands how content drives interest and demand. If you’re ready to take initiative, spot new opportunities, and contribute to our team’s growth, we encourage you to apply. 

RESPONSIBILITIES

• Support Business Partners with content development for their clients, creating a clear, engaging story and maintaining global brand voice and verbal identity 
• Identify high-potential accounts and extract relevant data points to support targeted account-based marketing (ABM) strategies. 
• Collaborate with sales teams to create and refine target account lists based on strategic priorities and data-driven insights. 
• Leverage analytics to uncover each account’s unique needs, challenges, and opportunities for deeper engagement. 
• Translate extracted data into personalized content assets, such as thought leadership articles, case studies, and tailored outreach materials. 
• Develop content that addresses account-specific priorities and drives meaningful engagement throughout each stage of the customer journey. 
• Create and/or adapt existing content based on sales insight, persona and segment 
• Identify clients’ needs and gaps in our content and recommend new topics to help sellers engage with clients and leads 
• Assist with insights content knowledge management and retention of content for future use 
• Collaborate with sellers, pre-sales, insights team, and designers 

REQUIREMENTS

Qualifications:

• 1-3 years of relevant work experience; content marketing a plus 
• Bachelor’s degree in business, communication, marketing, or related field 
• Strong analytical mind and excellent numerical skills 
• Experience producing different types of written content and doing research using multiple sources 
• A good understanding of B2B content, experience with consumer goods/FMCG (retail/manufacturing) 
• Exceptional writing skills in a marketing and communication environment, including editing and proofreading 
• High attention to detail with strong organizational skills  
• Ability to manage multiple tasks in a fast-paced environment 
• Excellent written and verbal communication skills in English is a must 
• Required software skills: MS Office Suite 

Preferred knowledge & experience 

• Familiarity with B2B marketing or market research 
• Knowledge of NielsenIQ data or similar market research tools is a plus 
• Experience with CRM software, Microsoft Dynamics, or PowerBI is a plus 
• Fluent in one additional language is a plus  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion