The Marketing Manager will oversee B2B marketing campaigns, drive product demand, manage budgets, and utilize automation and analytics to optimize engagement across multiple channels.
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Contract Duration:
1 year
Position Summary:
PointClickCare is looking for an experienced B2B Marketing Manager to joining our growing SaaS healthcare technology company. As a Marketing Manager, you will own planning, executing, and measuring the performance of marketing campaigns for PointClickCare. You will drive product demand through multiple channels including paid ads, publications, web, email, social and multiple onsite channels. You will work closely with cross-functional teams inclusive of Product Managers, Marketers, Content Strategies, Senior Business Leaders, and manage agency production.
A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.
Key Responsibilities:
- Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
- Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
- Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
- Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
- Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
- Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.
- Leverage AI-powered tools and analytics to optimize marketing campaigns, enhance customer segmentation and drive data informed strategies for improved engagement and ROI.
- Manage multiple projects and balancing contending priorities in a rapidly changing environment
- Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.
Skills & Experience:
- 4+ years of B2B marketing experience
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure Impact and determine improvements
- Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
- Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.
Preferred Experience:
- Experience managing external partners to develop marketing programs
- Experience managing large amount of data including customer segments and online campaign metrics
- 5+ years of B2B marketing experience
- Experience working with marketing agencies for execution
- Travel 20-30%
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Top Skills
Ai Tools
Data Analytics
Excel
Marketing Automation
Salesforce
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