Lead the Campaign Tagging team by developing tagging strategies, managing UTM codes, and collaborating across marketing channels to optimize performance.
Job Description Summary
Location: Dublin, IrelandLI-Hybrid
This role serves the US region and requires 100% coverage to work with US teams, hence expected working hours are from 02:00 PM to 10:00 PM Dublin time.
We are seeking a Team Lead for our Campaign Tagging team with expertise in campaign tagging, UTM link metrics, and tagging strategy implementation.
This senior role requires strong leadership, team management, and cross-functional collaboration.
To succeed in the role, you should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels.
Job Description
Key Responsibilities:
- Develop and implement advanced tagging strategies to measure and optimize campaign performance while ensuring consistent tracking methods across all marketing channels.
- Lead and mentor the campaign tagging team, fostering professional growth and continuous improvement.
- Act as Deputy Product Owner, prioritizing product features and aligning tagging strategies with business goals.
- Train teams, agencies, and external partners on tagging best practices, including Claravine, to facilitate effective workflows.
- Generate and manage UTM codes across all marketing channels to capture detailed visitor metrics using platforms like Google Analytics, ensuring compliance with best practices.
- Oversee quality assurance checks for email proof copies related to SFMC, HQE, and RTE campaigns, troubleshooting issues to minimize disruptions.
- Collaborate with agencies and vendors to align campaign tagging requirements and ensure smooth execution of tagging workflows. Utilize marketing automation tools (SFMC/HQE, RTE, third-party emails) to deploy campaigns and improve channel effectiveness.
- Manage multiple projects, ensuring timelines, resources, and deliverables meet high-quality standards while streamlining campaign setups.
Essential requirements:
- 8+ years of experience in Campaign or media program management.
- Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.
- Proven track record of implementing tagging strategies across various marketing channels.
- Strong understanding of marketing campaign setup processes and best practices.
- Strong leadership & team management skills.
- Detail-oriented with a passion for accuracy and integrity.
- Strategic thinker with a focus on delivering results.
- Excellent communication skills with the ability to present ideas and train cross functional teams and stakeholders.
Skills Desired
Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall ModelTop Skills
Claravine
Google Analytics
Hqe
Rte
Sfmc
Novartis Dublin, Dublin, IRL Office
203 Merrion Rd, Dublin, Ireland, D04 NN12
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