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Responsibilities :
Job Summary:The Business Analyst for Sales and Marketing Analytics evaluates business systems, identifies opportunities, and provides data-driven solutions to achieve company goals. This role ensures data quality, meets reporting needs, and develops Power BI dashboards and automation solutions to enhance efficiency. Additionally, the analyst collaborates with business and IT teams to implement business information systems, optimize costs, and improve reporting processes.
Key Roles & Responsibilities:- Develop and maintain essential reports to support the Sales and Product Marketing Teams to sustain continuous improvement in their area by providing historical data trends, volume analysis, visual representations of their KPIs and business insights.
- Understand operational objectives of business functions by gathering information, evaluating output requirements and formats.
- Assist in the documentation of business use cases by constructing workflow charts, studying system capabilities and current practices, writing specifications and designing modifications for enhancements.
- Interpret, evaluate and interrelate research data and develop integrated business analysis for strategic decision-making purposes
- Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement.
- Maintain user confidence and protect business by keeping information confidential and providing accurate access to business users
- Collaborates with the IT teams to leverage solution that would enable the teams to provide decision makers an intuitive, interactive, self-service environment that enables them to monitor business results, predict outcomes and drive action plans for optimal business performance.
- Understand business requirements in BI context and design data models to transform raw data into meaningful insights.
- Create dashboards and interactive visual reports using Power BI
- Design, develop, test, and deploy Power BI scripts and perform detailed analytics.
- Drive automation and predictive analytics use cases leveraging the Microsoft Power platforms or other related tools.
Competencies, Skills, Knowledge & Abilities:
Analytics Modelling
Data Processing
Business Acumen
Tools and System Proficiency
Communication Proficiency
Project Management
Relationship Management
Degree in Computer Science, IT, Engineering, Business, or any equivalent.
Certification for PBI, SQL, AI, or Digital Automation is a plus but not required
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