Brand Partnerships Manager

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Kraken is looking for a Brand Partnerships Manager to join the Marketing team. Reporting to the Director, Brand Partnerships, you will manage the relationships with our global brand partners, including producing and participating in partnership strategy development, leading partnership activations, campaigns, experiences and more. You will work closely with all Marketing functions including Brand, Social, Events, Growth and Creative teams, as well as Managed Accounts, Product and other departments, to build and execute partnership activations, and capture and convey impact. This is a key role contributing to the long-term growth plan for the Kraken brand and product suite.

The ideal candidate for this position is someone who is tapped into culture – from music to sports, to fashion, to art to crypto and beyond – and has experience leading partnerships across a number of these cultural verticals. You are creative, organized, versatile, a strong communicator and collaborator internally and externally, and able to ideate and produce creative, efficient and engaging partnership initiatives content on tight deadlines. You are also a self-starter that has experience wearing multiple hats in a fast-paced environment, switching effortlessly between strategy, planning and execution. Building and strengthening relationships is at the core the role, along with unlocking value and furthering Kraken’s Mission through creative brand partnerships. Additionally, you will help support brand-partnership related to IRL activations throughout the year in collaboration with other members of the Brand Partnerships team.

• Help execute the brand partnerships that will support and further Kraken’s Mission and drive brand awareness and product adoption

• Lead the day-to-day partnership management across some of our key brand partnerships, like Atlassian Williams F1

• Work to support cross-functional partnership initiatives while building, maintaining and growing strong relationships with internal and external teams

• In collaboration with our Global Head of Brand Partnerships and Director of Brand Partnerships, support different elements of the partner management life cycle: evaluating potential opportunities, ideating and executing valuable initiatives with current partners, framing and assessment of value and impact, event budgeting, and implementation / optimization

• Connect Kraken business priorities, brand marketing, objectives and key messages across our brand partnerships

• Coordinate and support pre-activation promotion, on-the-day activities and post-activation follow up actions

• Collaborate cross-functionally on event execution logistics, content / asset development, and event communication and execution

• Demonstrate effectiveness of partnership efforts through data collection and reporting

• Additional duties and responsibilities as assigned

• 6+ years of brand partnerships management, strategy, planning and execution experience, preferably including brand partnerships experience within the digital assets industry or financial services

• Strong time management, communication, organizational and multitasking skills, flexibility and professional confidence

• Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment

• Experience working and leading cross-functionally and communicating to a wide range of stakeholders

• Experience in a fast paced and high growth environment, ability to pivot to the needs of the market.

• Experience across verticals including creator, gaming, sports, art, music, and/or fashion partnerships a plus

• Ability to learn and manage a number of different organizational tools

• Enjoy and excel at working cross functionally to deliver results through partnerships

• Ability to build and manage relationships with product and business leaders, internally and externally

• Strong knowledge and passion for the Crypto industry

• Great strategic instincts, and can exercise good judgment in ambiguous situations

• Ability to travel 20%+ of the time, both domestically and internationally

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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