Responsibilities:
- Originates and manages local brand plans that reflect and build on overall EMEA ANZ strategy/plans, digital marketing actions and local commercial objectives.
- Work with regional Trade/Sales teams to deliver plans for the region proposing marketing activities for existing and new products
- Coordinate organization of customers and end users events
- Identifies suppliers of promotional material / services based on quality standards, EHS and Social Responsibility
- Provide plans and strategy for media and public relations activities in support of new product launches and brand campaigns.
- Manages relations with external companies (fairs, printers, etc.) and advertising agencies for organizing events (agreed with the Management) and product support material
- Manages all the aspects connected with external commercial communication, such as press releases, company website, information brochures.
- Uses available analytics capability to measure and evaluate performance to optimize activities and spend.
- Defines the strategy and content calendars for the RRSS (Facebook, Instagram, Youtube...) for each of the brands, following the strategy that EMO defines.
- Lead and coordinate with TRADE the changes that occur in the websites, helping and collaborating to meet the launch objectives (new websites, Hybris, Sitecore...)
- Proposes the spending budget for marketing brand & communications and once approved manages the implementation.
- Support the delivery of regional operating plan & plan to outperform by implementing relevant brand strategies that maximize our brand, product and promotional assets to create leading end user shopper experiences with our customer base that maximize commercial impact.
- Leads in-market execution and implementation of all end user and trade facing elements of the country brand plan.
- Apply Central Brand Strategy to local Channel Strategies and optimize channel mix.
- Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities.
- Evaluate business performance and trends and provide ad-hoc analysis of brands/business segments.
- Work with the central research team (based in US/UK) to gain insight into how our user segments experience our brands and create solutions aligning to those segments.
Required skills & Knowledge
- Excellent verbal and written communication skills.
- Excellent analytical, time-management, and project management skills with ability to supervise multiple projects.
- Superb interpersonal skills and working in a complex, matrixed organization.
- Strategic planning skills; Self-driven & internally motivated.
- Extreme attention to detail and ability to handle multiple projects at once.
- Interest in marketing trends, including competitive and retail or B2B environment
- Knowledge in the development, execution and monitoring of advertising campaigns in a digital environment (display). Experience in the use of platforms such as Google Ads.
- Knowledge of platforms / tools for the sending of Email Marketing (Sales Force highly valued).
- Knowledge and active participation in the use of social media in daily life.
- Good organization and project management (with methods).
- Uses available analytics capability to measure and evaluate performance to optimize activities and spend.
Qualifications
- English Fluency (C1/C2) – Ability to easily work. Spanish would be ideal but not compulsory.
- Bachelor’s degree in marketing, communications, public relations or related field.
- Minimum 4 years’ experience in a B2B or B2C marketing or brand role.
- Demonstrated history of building strategy and delivering results for campaigns, social, partnerships, and content.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
