You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job DescriptionThe Associate Director, Global Performance Media will be responsible for developing, executing, and optimizing data-driven performance marketing campaigns at Bose. This role requires a strategic mindset, strong analytical skills, and hands-on experience managing paid media campaigns across international markets and channels (DTC, Amazon, and Resellers). The ideal candidate will collaborate cross-functionally with internal teams and external partners to drive revenue growth in a competitive global landscape, with a strong emphasis on incrementality, attribution modeling, and ROI optimization.
Key Responsibilities
Strategic Planning & Execution
Develop and execute paid media strategies aligned with business objectives and marketing goals.
Manage media investments across enterprise channels (Amazon, DTC, and Resellers) to maximize ROI, focusing on incrementality.
Partner with agencies and analytics teams to implement models linking last-click attribution and marketing mix modeling (MMM).
Ensure forecast accuracy by partnering with analytics & agencies on model calibration
Performance Media Management
Lead a team of media specialists and collaborate with agencies to optimize global media effectiveness
Oversee global performance media campaigns across resellers and media channels (paid search, paid social, programmatic display, video, and affiliate marketing).
Optimize campaigns to ensure KPIs are met or exceeded through real-time performance monitoring.
Utilize analytics and attribution models to measure success, improve ROI, and allocate budgets efficiently across multiple regions.
Identify opportunities for audience segmentation, A/B testing, and localization to enhance conversion rates and engagement.
Foster a test-and-learn culture to drive continuous campaign improvement.
Lead weekly, monthly, and quarterly business reviews for the performance marketing team.
Leadership & Cross-Functional Collaboration
Mentor, coach, and develop team members, ensuring a high-performance culture.
Work closely with marketing, analytics, product, integrated marketing, and creative teams to align strategies and maximize impact.
Partner with finance and sales leadership to optimize investment allocation across accounts and channels.
Qualifications & Skills
Bachelor’s degree in Marketing, Business, Data Science, or a related field (MBA preferred).
12+ years of experience in performance marketing, digital media, or growth marketing, preferably in consumer electronics or DTC.
Proven ability to scale paid media campaigns across Google Ads, Meta, TikTok, DSPs, and other platforms in a high-growth, global environment.
Strong expertise in digital marketing analytics, attribution modeling, and tracking tools (Google Analytics, GA4, Adobe Analytics).
Experience implementing test-and-learn strategies for continuous performance optimization.
Deep understanding of paid search, social, display, and affiliate marketing.
Data-driven mindset with a strong ability to interpret insights and drive strategic recommendations.
Excellent communication, leadership, and presentation skills.
Compensation for this role for a candidate based in New York City to be between $188,200.00 AND $254,100.00. Actual pay may be higher or lower depending on geographic locations, skills, experience, and other factors permitted by law. This role is also eligible to receive a bonus, which is not guaranteed and may be based on individual and company performance.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
