AI Search & SEO Manager

Job Description Summary

As part of the Digital Optimization team, the AI Search & SEO Analyst will play a key role in understanding the impact of AI Search and AI Overviews on Novartis brand websites and optimizing our web ecosystem for the evolving AI-driven search landscape.
This role requires in-depth knowledge of how large language models (LLMs) discover, interpret, and deliver information. It focuses on research, measurement, and insight generation to help brands improve visibility and performance in AI search environments.

 

Job Description

Key Responsibilities

• Define and lead AI Search and SEO strategy across Novartis brand websites.

• Develop a scalable AI visibility measurement framework and reporting model.

• Oversee research on AI Overview ranking patterns and competitive benchmarking.

• Partner with marketing, content, and engineering teams to implement structured data and optimization recommendations.

• Play an active role to translate findings into actionable recommendations to leadership and brand stakeholders.

• Lead tool and vendor partnerships (e.g., Profound, SEMrush, Amplitude). Define success criteria and rollout plans for tool implementation and optimization.

• Stay curious and informed on emerging AI search capabilities, tools, and industry best practices.

• Pilot new AI capabilities and proactively experiment with POCs to increase AI search visibility for Novartis brands.

• Ensure AI search activities adhere to pharma regulations, privacy laws (e.g., GDPR), platform policies, and internal approvals.

• Manage and mentor analysts to ensure high-quality insights and deliverables.

Minimum Requirements

• Bachelor’s or Master’s degree in Marketing, Analytics, or related field.

• 7+ years of experience in SEO, Web Analytics, or Digital Optimization.

• Deep understanding of SEO algorithms, structured data, and ranking factors.

• Familiarity with AI Search platforms (Google AI Overviews, Bing Copilot, Perplexity, ChatGPT Search).

• Strong experience with GA4, Google Search Console, BigQuery, Looker Studio, and SEMrush.

• Proven ability to manage cross-functional teams and communicate complex insights to senior stakeholders.

• Good understanding of pharmaceutical domain and data would be a plus

What You’ll Gain

• Opportunity to lead Novartis’ strategic journey into AI Search optimization.

• Influence how Novartis brands are discovered and experienced in next-generation search.

• Collaborate with global leaders in Digital Strategy, Marketing, and MarTech.

 

Skills Desired

Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model