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Consumer Web • Events • Mobile • Social Media
Own the acquisition-to-purchase funnel for a mobile-first subscription business, including onboarding, activation, paywalls, pricing, packaging, and experimentation across iOS, Android, and web. Drive new subscriber revenue, conversion, lifetime value, renewal quality, and attendance through funnel analytics and rigorous testing. Collaborate with Marketing, Data, Engineering, and Product teams to improve user acquisition, activation, and monetization across markets.
