Squarespace Innovation & Technology Culture

How does your team stay ahead of emerging technology trends while scaling fast?

We stay ahead of emerging technology by using it. Internally, we’re leaning on company-approved AI to help our teams research and prototype faster, which increases the pace of learning and execution. At the same time, we don’t chase technology for its own sake. We focus on where new capabilities can improve either the customer experience or the speed and quality of our product development.

What recent product or feature are you most proud of — and what impact has it had?

The recent product I’m most proud of is Blueprint AI, Squarespace’s AI-powered design partner. It was recognized by TIME as one of the Best Inventions of 2025. Blueprint AI provides customers with tailored recommendations for layouts, styling and starter content after a few simple prompts. I’m proud of the way it exemplifies our product philosophy of “design intelligence.” We think the best AI experiences combine technology with human design judgment. Blueprint AI doesn’t just generate something generic and leave the customer there. We give our customers a curated starting point that reflects both AI capabilities and Squarespace’s design point of view. The impact has been that we’ve made it much easier for customers to get past the blank page and get started, while still helping them create sites that feel distinctive and thoughtful.

How do you create a culture where innovation and experimentation are encouraged daily?

We work hard to establish a culture where experimentation is part of the work. A big part of that is making it accessible and fast to test ideas. We want teams testing rough ideas earlier, learning from them quickly and improving them collaboratively. Our goal is to reward curiosity and learning as much as we reward beautiful finished products.