DraftKings Innovation & Technology Culture

DraftKings’ internal AI tool NELLY enables non-technical employees to write SQL queries and explore company data independently, expanding how teams use data and accelerating analytics-driven decision-making.

“This has largely accelerated our risk management innovation over the last six months or so, and we’re excited to see how it continues to expand." 

DraftKings is embedding AI directly into enterprise systems, shifting from standalone tools to integrated intelligence that shapes how the business operates.

“As we continue to expand and deepen AI connections across our enterprise systems, we’re unlocking a new level of impact—where intelligence is embedded directly into how the business operates.” — Matt Olson, Lead Analyst

The DraftKings team is actively developing next-generation AI capabilities, including agentic systems that can automate analytical workflows like slide creation and data visualization.

Claire Van Note, Senior Data Analyst, said the solution can write slides based on user-provided notes and context or generate a data visualization chart in response to a user question.