Advertising is an important piece of an effective business model. Commercials, email marketing campaigns and other strategic efforts to attract and engage potential customers help to drive sales and a positive brand reputation. With Ireland’s ad spending on an uptick since 2020, according to data from Statista, the industry looks to adtech companies for analytics tools and digital know-how to sustain continued momentum. Here’s a glimpse into some of the top Dublin tech companies serving advertisers and publishers.
Top Dublin Adtech Companies
- NextRoll
- Sojern
- Xtremepush
- Snigel
- ChannelSight
Top Adtech Companies in Dublin
NextRoll connects businesses around the world with data insights and digital tools to support marketing operations. The company has two business units: AdRoll, which helps direct-to-consumer businesses deliver personalized ad experiences, and RollWorks, which enables revenue growth for brands in the B2B space through its account-based marketing platform.
Sojern makes marketing tech solutions to enable growth for travel businesses, such as hotels, theme parks and airlines. Its smart concierge relies on AI capabilities to quickly respond to guest questions, and the company’s platform supports ad reach across multiple media channels, including social media and connected TV.
Xtremepush uses artificial intelligence to power a CRM platform designed to drive engagement and boost customer loyalty. The technology includes a gamification engine that tailors digital gaming experiences to each player in order to improve conversions. It also comes with business intelligence capabilities to help brands strategically build data-driven ad campaigns.
Snigel builds solutions to help publishers improve revenue from digital ad content. Its offerings include AdEngine, an AI-enabled tool for streamlining monetization, and AdStream, which empowers publishers to diversify their revenue sources by incorporating native video content into their websites.
ChannelSight specializes in e-commerce enablement and analytics technology, helping brands increase conversions throughout the customer journey. For example, the company’s Where to Buy solution makes it easy for businesses to include Buy Now buttons in key locations such as product pages and track data on how they’re affecting purchase traffic.
