Advertising is an important piece of an effective business model. Commercials, email marketing campaigns and other strategic efforts to attract and engage potential customers help to drive sales and a positive brand reputation. With Ireland’s ad spending on an uptick since 2020, according to data from Statista, the industry looks to adtech companies for analytics tools and digital know-how to sustain continued momentum. Here’s a glimpse into some of the top Dublin tech companies serving advertisers and publishers.
Top Dublin Adtech Companies
- NextRoll
- Sojern
- Xtremepush
- Snigel
- ChannelSight
Top Adtech Companies in Dublin
Yahoo is an American multinational technology company that works extensively in the media and advertising sector. Its Yahoo Search product is known as one of the early popular search engines, but beyond that work, the company is also active in advertising technology. Yahoo Ads leverages the first-party data generated by the larger suite of Yahoo products to deliver nuanced recommendations into campaign metrics.
Sojern makes marketing tech solutions to enable growth for travel businesses, such as hotels, theme parks and airlines. Its smart concierge relies on AI capabilities to quickly respond to guest questions, and the company’s platform supports ad reach across multiple media channels, including social media and connected TV.
NextRoll connects businesses around the world with data insights and digital tools to support marketing operations. The company has two business units: AdRoll, which helps direct-to-consumer businesses deliver personalized ad experiences, and RollWorks, which enables revenue growth for brands in the B2B space through its account-based marketing platform.
IPG Mediabrands is the media arm of the multinational conglomerate Interpublic Group. Its work focuses on advertising and marketing in the media sector, with a team of 18,000 professionals that work to deliver innovative and technology-driven strategies to its clients. The company works with partners including Lumen Research to deliver highly quantified measurement tools that assess how various media assets earn a different quality and quantity of user attention.
Haleon is a healthcare technology company that makes consumer products for wellness and minor illnesses. A spinoff of the GlaxoSmithKline pharma group, Haleon is the producer of popular products including Advil and Sensodyne. The company recently released an AI-powered digital diagnostic tool, titled “Health Inclusivity Screener,” which uses data to assess and improve diverse and inclusive representation in healthcare advertising and media.
Xtremepush uses artificial intelligence to power a CRM platform designed to drive engagement and boost customer loyalty. The technology includes a gamification engine that tailors digital gaming experiences to each player in order to improve conversions. It also comes with business intelligence capabilities to help brands strategically build data-driven ad campaigns.
The consulting firm Monks specializes in marketing and advertising technology services. It works across digital modalities to bring data science into holistic strategies for ad campaigns, marketing initiatives and other media-based efforts. Monks has niche expertise in programmatic strategy for connected television, audio and digital out-of-home advertising.
Snigel builds solutions to help publishers improve revenue from digital ad content. Its offerings include AdEngine, an AI-enabled tool for streamlining monetization, and AdStream, which empowers publishers to diversify their revenue sources by incorporating native video content into their websites.
ChannelSight specializes in e-commerce enablement and analytics technology, helping brands increase conversions throughout the customer journey. For example, the company’s Where to Buy solution makes it easy for businesses to include Buy Now buttons in key locations such as product pages and track data on how they’re affecting purchase traffic.
Integral Ad Science is an ad and marketing data science company. It offers both sell-side and buy-side services to media publishers and buyers. One of the company’s aims is to collect relevant data that generates granular insights into ad placement. This niche of adtech applies data analytics techniques to the question of when, where, how often and in what context an ad will best perform.
