Leads Wilson Hartnell’s sports practice, owning growth strategy, new business, client relationships, commercial targets, profitability, team leadership, and operational governance. Develops world-class sports marketing, PR, communications, and integrated campaigns while leveraging sports platforms to create brand value. Champions AI adoption and innovation, oversees complex client programs, builds industry partnerships, and leads crisis and issues management for high-profile sports clients.

Lead and scale Wilson Hartnell’s social and influencer offering: define social-first strategy, build commercial revenue, own tech/tools and AI roadmap, upskill and manage the team, integrate social across PR/paid/owned channels, drive data-driven measurement and stakeholder prioritisation.