Senior Paid Search Specialist, User Experience

Posted 14 Hours Ago
Be an Early Applicant
Remote
Senior level
Information Technology
The Role
The Senior Paid Search Specialist will develop and execute mobile app and web acquisition campaigns, analyze user acquisition data, support regions in testing campaigns, and collaborate with cross-functional teams to improve ROI. The role requires managing large ad budgets while meeting growth KPIs through data-driven strategies and market research.
Summary Generated by Built In

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.


About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.


About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

Responsibilities include but are not limited to:

  • Developing and executing mobile app and web acquisition campaigns across various search marketing channels.
  • Continuously supporting regions in testing and experimenting on acquisition campaigns to drive cost-effective user growth, meeting KPIs such as CAC, ROAS, CPS, CPP, LTV, AOV, and payback periods.
  • Owning the data and reporting infrastructure, analyzing user acquisition and engagement data to inform strategy, and being the go-to resource for data-related queries.
  • Collaborating cross-functionally with product, engineering, and brand teams to identify levers for improvement and opportunities to enhance ROI.
  • Conducting market and competitor research to identify innovation opportunities supporting growth targets.
  • Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition.

Must-haves:

  • 7+ years of experience managing mobile app acquisition campaigns at scale in performance-driven, competitive verticals, with deep MarTech/MarOps experience.
  • Deep hands-on expertise in Search channels (Google Search, Display, Video, Discovery, Performance Max, etc.).
  • Strong analytical skills and MarTech expertise across various analytics and MMP tools (e.g., Google Analytics, Google Tag Manager, Looker, AppsFlyer, Adjust, etc.).
  • Experience in the digital advertising and mobile space, managing $MM annual ad budgets and maximizing ROI across channel mixes.
  • Fluency in English with impeccable verbal and written communication skills.
  • Superior internal and external communication and cross-functional stakeholder management skills.
  • Good time management with an eye for perfection and a strong operational background.

Good to have:

  • Prior experience in the tech, travel, or telecommunications industry.
  • Ad platform and analytical platform certifications.
  • Working knowledge of other search platforms like Bing, Naver, etc. is a plus.
  • Knowledge of eSIM and GSMA-related technologies and services.
  • Proficient in optimizing advertising campaigns through AI-powered platforms like Google Ads or Facebook Ads Manager, utilizing automated bidding strategies, audience targeting, and performance analysis

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

Top Skills

Google Analytics
Google Tag Manager
The Company
HQ: Delaware, Delaware
179 Employees
On-site Workplace
Year Founded: 2019

What We Do

Bringing you pain-free connectivity while you travel.

As travelers ourselves, we’ve faced the painful situations of not finding Wi-Fi, losing the SIM card you’ve carefully taped to the back of your phone, and the horror of coming home to an unexpected roaming bill.

We believe that in today’s modern world, connectivity and freedom should be accessible to all. Airalo is here to take away the pain and stress of researching and seeking out the best roaming deal. We’re here to let everyone stay connected globally while keeping it simple and pain-free.

Airalo is the world’s first eSIM store for travelers to access over 200+ eSIMs at the most affordable, local rates from around the world, all via eSIM-compatible smartphone, tablet, or PC. Airalo offers you both connectivity and freedom - you’ll never have to carry multiple SIM cards or change your number again, no matter where you are in the world.

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