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Comcast Advertising

Commercial Director, Southern Europe - FreeWheel

Posted 16 Days Ago
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Hybrid
Paris, Île-de-France
Senior level
Hybrid
Paris, Île-de-France
Senior level
Drive revenue growth in Southern Europe by pursuing new business opportunities, managing current accounts, and building strategic relationships with clients and partners in the media and video advertising ecosystem.
The summary above was generated by AI
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
The premium video ecosystem continues to evolve, and ad views grow fast as people consume ad-supported video in new ways. The increasing number of devices and streaming services available to consumers attract a wide range of audiences but also leads to fragmented viewing. In this context, you will drive revenue growth across the region by identifying and pursuing new business opportunities, leveraging synergies within FreeWheel and with Comcast sister companies, and building strategic relationships with clients at executive and operational levels. This role requires a deep understanding of the media and video advertising ecosystem, strong leadership skills, and the ability to communicate effectively. The commercial director will be the face of FreeWheel in the region, representing the company in all commercial activities and engagements.
Job Description
Core Responsibilities:
Develop customer footprint across Southern Europe
  • Identify and pursue new sales opportunities across the region.
  • Develop and execute strategies to win new clients and expand FreeWheel's footprint across all business lines.
  • Leverage synergies with other Comcast entities to maximize revenue potential.
  • Help build the FreeWheel media business across the region through partnerships.
  • Define and execute a plan to grow FreeWheel's business by setting clear priorities and objectives.

Manage and grow current accounts
  • Understand each customer's business and build strategic account plans.
  • Collaborate with Global Client Services and international teams.
  • Serve as an escalation point to resolve priority issues.
  • Use and expand synergies between FreeWheel's various business lines.

Building strategic relationships both externally and internally
  • Build strong relationships with clients at executive and operational levels
  • Foster continuous dialogue with senior external and internal stakeholders
  • Identify and demonstrate the value of FreeWheel's solutions and services
  • Be the voice of the region and of the customers within FreeWheel
  • Build relationships with publishers to understand their needs from SSP platforms in terms of inventory performances and overall supply KPIs.
  • Coordinate with the buy side account strategy and spend growth to drive expansion opportunities.
  • Work with the Inventory Monetization specialists and publisher account team to help identify revenue and monetization opportunities in Southern Europe.

Service/Support
  • Participate to the Monitoring of the performance and work to provide solutions to adapt publisher configurations and offerings through FreeWheel platforms.
  • Track and evaluate metrics across publisher sites, as well as analyse metrics to determine overall trends.

Industry leadership and representation
  • Demonstrate competency in video advertising and programmatic products
  • Contribute to the definition and execution of all communications and marketing activities across the region
  • Be a thought leader by speaking at industry forums, publishing articles and taking part in IAB events

Remarks: As the business grows in the Region the commercial director will need to develop, manage and lead a senior team composed of various backgrounds.
About You:
  • More than 5 years of experience in digital advertising with at least 3-5 years of experience working with publishers.
  • A proven background in Video or TV would be beneficial. Understanding of online video industry and business models (ad-supported in particular)
  • Experience building and managing relationships publishers and programmatic platforms.
  • Strong understanding of advertising technology, including SSP, DSP, media, marketer, and agency business models.
  • Fast learner with the ability to communicate complex concepts to both technical and non-technical contacts.
  • Passion for customer success and track record of happy, growing customers
  • Strong organisational skills and the ability to manage multiple accounts with various sizes and priority levels.
  • English and French required, with another regional language as a plus (i.e., Italian, German, Spanish, etc.). Fast-learner, committed to being an expert in both FreeWheel's businesses and the markets of customers and prospects
  • Willingness to travel and to be available for calls in different time zones

About FreeWheel:
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +

Top Skills

Advertising Technology
Digital Advertising
Programmatic Products
Video Advertising

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